Brandwave

Upright freezer brands:Which are searched most?

In September 2026, Hisense was the most searched among upright freezer brands worldwide, with an estimated 673K branded searches and 35.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hisense35.8%
  2. Beko23.9%
  3. LG20.5%
  4. Haier19.6%
  5. Bosch0.19%

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Share of SearchLeaderboard

Compare the upright freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among upright freezer brands worldwide, by month

Share of Search by month for Hisense, Beko, LG, Haier. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseBekoLGHaierBosch
Oct 202535.8%23.9%20.5%19.6%0.19%
Nov 202541.7%22.9%16.5%18.8%0.18%
Dec 202535.5%23.7%16.8%23.7%0.19%
Jan 202635.8%23.9%20.5%19.6%0.19%
Feb 202634.2%22.9%24%18.7%0.22%
Mar 202631.3%20.9%26.6%20.9%0.2%
Apr 202632.5%21.8%18.9%26.6%0.21%
May 202637.1%20.3%17.6%24.8%0.2%
Jun 202640.1%22.1%15.6%22.1%0.14%
Jul 202637.1%24.8%17.6%20.3%0.16%
Aug 202634.2%22.9%24%18.7%0.18%
Sep 202635.8%23.9%20.5%19.6%0.19%

This month’s ranking, September 2026

  1. 1.Hisense

    35.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Beko

    23.9%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.LG

    20.5%

    Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  4. 4.Haier

    19.6%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Bosch

    0.19%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among upright freezer brands worldwide?

In September 2026, Hisense was the most searched among upright freezer brands worldwide, with an estimated 673K branded searches and 35.8% estimated Share of Search within this set. Beko is in 2nd place, 11.9 percentage points behind at 23.9% Share of Search.

Global upright freezer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hisense35.8%41.7%Nov 202531.3%Mar 20261st
Beko23.9%24.8%Jul 202620.3%May 20262nd
LG20.5%26.6%Mar 202615.6%Jun 20263rd
Haier19.6%26.6%Apr 202618.7%Feb 20264th
Bosch0.19%0.22%Feb 20260.14%Jun 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among upright freezer brands worldwide peaked at 41.7% in November 2025 and was lowest at 31.3% in March 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among upright freezer brands worldwide peaked at 24.8% in July 2026 and was lowest at 20.3% in May 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among upright freezer brands worldwide peaked at 26.6% in March 2026 and was lowest at 15.6% in June 2026.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among upright freezer brands worldwide peaked at 26.6% in April 2026 and was lowest at 18.7% in February 2026.
  • Across the 12 months ending September 2026, Hisense, Beko, LG, Haier and Bosch held steady: their estimated Share of Search among upright freezer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for upright freezer brands worldwide in September 2026?

  1. In September 2026, Beko overtook LG to rank 2nd among upright freezer brands worldwide, with 23.9% estimated Share of Search.

  2. In September 2026, Hisense gained estimated Share of Search among upright freezer brands worldwide, from 34.2% to 35.8%.

  3. In September 2026, Haier gained estimated Share of Search among upright freezer brands worldwide, from 18.7% to 19.6%.

  4. In September 2026, LG lost estimated Share of Search among upright freezer brands worldwide, from 24% to 20.5%.

  5. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

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