How popular isLG in search?
In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 2.7% estimated Share of Search among upright Freezer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow LG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which upright Freezer brands compete with LG?
Share of Search by month for Lowe's, Hisense, Haier, Beko, LG. The figures are in the table below the chart.
View monthly share of search table
| Month | Lowe's | Hisense | Haier | Beko | LG | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.5% | 5.1% | 3.6% | 3.4% | 3.2% | 1.3% |
| Nov 2025 | 85.9% | 5.2% | 2.9% | 2.8% | 2.3% | 0.88% |
| Dec 2025 | 86.3% | 4.3% | 3.4% | 2.9% | 2.3% | 0.88% |
| Jan 2026 | 86.2% | 4.3% | 3% | 2.9% | 2.7% | 0.88% |
| Feb 2026 | 85.8% | 4.2% | 3% | 2.8% | 3.2% | 0.88% |
| Mar 2026 | 87.1% | 3.5% | 2.9% | 2.4% | 3.2% | 0.89% |
| Apr 2026 | 87.4% | 3.5% | 3.5% | 2.4% | 2.3% | 0.89% |
| May 2026 | 86.8% | 4.3% | 3.4% | 2.4% | 2.3% | 0.89% |
| Jun 2026 | 85.5% | 5.2% | 3.4% | 2.8% | 2.2% | 0.87% |
| Jul 2026 | 84.3% | 5.1% | 3.5% | 3.4% | 2.7% | 1% |
| Aug 2026 | 85.4% | 4.2% | 3% | 2.8% | 3.2% | 1.3% |
| Sep 2026 | 86.1% | 4.3% | 3% | 2.8% | 2.7% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.1% | 13.6M | 0% | +0.7 points | |
| 2, held 2nd | 4.3% | 673K | 0% | 0 points | |
| 3, moved from 4th to 3rd | 3% | 478K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 2.8% | 450K | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 2.7% | 427K | -16.8% | -0.5 pointsmoved from 3rd to 5th | |
| 6, held 6th | 1.1% | 169K | -17.6% | -0.2 points |
1.
Lowe's
86.1%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Hisense
4.3%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Haier
3%
Moved from 4th to 3rd. 478K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Beko2.8%
Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
5.
LG2.7%
Moved from 3rd to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -0.5 points.
6.
Bosch1.1%
Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.2 points.
Compare search popularity between LG and its closest rivals
Every comparison with LG
77 comparisons
- ASUS vs LG
- Dell vs LG
- Dyson vs LG
- Lenovo vs LG
- LG vs Midea
- LG vs Rainbow
- LG vs Shark
- LG vs Smeg
- LG vs The Warehouse
- LG vs Whirlpool
- Anker vs LG
- Barco vs LG
- Beko vs LG
- Bose vs LG
- Breville vs LG
- Coca-Cola vs LG
- Daikin vs LG
- Electrolux vs LG
- Epson vs LG
- Haier vs LG
- Hisense vs LG
- IKEA vs LG
- JBL vs LG
- KitchenAid vs LG
- LG vs Lowe's
- LG vs Marshall
- LG vs MINI
- LG vs Mitsubishi
- LG vs MSI
- LG vs NEC
- LG vs Panasonic
- LG vs Philips
- LG vs Sharp
- LG vs Sonos
- LG vs Sony
- LG vs TCL
- LG vs Tefal
- LG vs Yamaha
- BISSELL vs LG
- LG vs Ryobi
- Innova vs LG
- LG vs Microsoft Surface
- LG vs Samsung
- Hoover vs LG
- Garland vs LG
- HP vs LG
- Coway vs LG
- LG vs Liebherr
- BenQ vs LG
- Black and Decker vs LG
- Bosch vs LG
- Combi vs LG
- Brass Monkey vs LG
- DVS vs LG
- Dometic vs LG
- LG vs Miele
- Goodman vs LG
- LG vs Mitsubishi Electric
- LG vs Westinghouse
- LG vs Ultimate Ears
- Amana vs LG
- Denon vs LG
- LG vs MAC
- Conair vs LG
- Fisher & Paykel vs LG
- GE Profile vs LG
- LG vs Ro
- Clearly Filtered vs LG
- LG vs SKOPE
- AstroAI vs LG
- Husky vs LG
- LG vs Thor
- Alpicool vs LG
- Beam vs LG
- Kent vs LG
- Fujitsu vs LG
- Imperial vs LG
How has branded search demand for LG changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among upright Freezer brands worldwide decreased from 3.2% to 2.7%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among upright Freezer brands worldwide peaked at 3.2% in February 2026 and was lowest at 2.2% in June 2026.
How did search popularity change for upright Freezer brands worldwide in September 2026?
6 changes
In September 2026, Lowe's gained estimated Share of Search among upright Freezer brands worldwide, from 85.4% to 86.1%.
In September 2026, LG lost estimated Share of Search among upright Freezer brands worldwide, from 3.2% to 2.7%.
In September 2026, Beko rose from 5th to 4th among upright Freezer brands worldwide.
In September 2026, Haier rose from 4th to 3rd among upright Freezer brands worldwide.
Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 205K to 169K in September 2026.
Where does LG compete?
How is LG measured?
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lg com
- lg washer
- lg washing machine
Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.