Brandwave

How popular isLG in search?

In August 2026, there were an estimated 513K branded searches for LG worldwide which held steady over the last 11 months. LG holds 6.4% estimated Share of Search among party speaker brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony34.2%
  2. JBL27.9%
  3. Anker16.9%
  4. Bose13.3%
  5. LG6.4%
  6. Ultimate Ears1.3%
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Which party speaker brands compete with LG?

LG against party speaker brands worldwide, by month

Share of Search by month for Sony, JBL, Anker, Bose, LG. The figures are in the table below the chart.

View monthly share of search table
MonthSonyJBLAnkerBoseLGUltimate Ears
Oct 202530.4%30.4%16.3%14.5%7.1%1.4%
Nov 202528.4%34.8%12.9%17.9%4.6%1.4%
Dec 202528.9%35.3%12.3%17.4%4.6%1.5%
Jan 202632.7%32.7%15%12.1%6.2%1.2%
Feb 202634.3%28.1%15.6%12.8%7.9%1.3%
Mar 202631.9%26.1%19.4%12.5%8.7%1.4%
Apr 202628.9%35.4%17.4%11.3%5.6%1.3%
May 202630.7%30.7%18.4%12.9%5.9%1.4%
Jun 202630.7%30.7%18.5%12.8%5.9%1.4%
Jul 202635.3%28.9%16.7%12.2%5.6%1.3%
Aug 202634.2%27.9%16.9%13.3%6.4%1.3%
Sep 2026——————

  1. 1.Sony

    34.2%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.JBL

    27.9%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Anker

    16.9%

    Held 3rd. 1.4M estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Bose

    13.3%

    Held 4th. 1.1M estimated branded searches, +13.2% vs prior month. Share +1.1 points.

  5. 5.LG

    6.4%

    Held 5th. 513K estimated branded searches, +19% vs prior month. Share +0.8 points.

  6. 6.Ultimate Ears

    1.3%

    Held 6th. 104K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between LG and its closest rivals

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LG worldwide held steady, from 522K to 513K.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among party speaker brands worldwide decreased from 7.1% to 6.4%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among party speaker brands worldwide peaked at 8.7% in March 2026 and was lowest at 4.6% in November 2025.

How did search popularity change for party speaker brands worldwide in August 2026?

  1. In August 2026, Bose gained estimated Share of Search among party speaker brands worldwide, from 12.2% to 13.3%.

  2. In August 2026, LG gained estimated Share of Search among party speaker brands worldwide, from 5.6% to 6.4%.

  3. In August 2026, Sony lost estimated Share of Search among party speaker brands worldwide, from 35.3% to 34.2%.

  4. In August 2026, JBL lost estimated Share of Search among party speaker brands worldwide, from 28.9% to 27.9%.

  5. Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

Where does LG compete?

LG is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Party speaker brands5th of 66.4%Shown above
Television brands4th of 59.6%Show ranking
Soundbar brands4th of 510%Show ranking
Computer monitor brands3rd of 513.8%Show ranking
Laundry appliance brands2nd of 519%Show ranking
Microwave brands2nd of 527.5%Show ranking
Dishwasher brands1st of 540.1%Show ranking
Refrigerator brands1st of 541%Show ranking
Air conditioner brands1st of 544.7%Show ranking

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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