Brandwave

Washing machine brands:Which are searched most?

In September 2026, Electrolux was the most searched among washing machine brands worldwide, with an estimated 1.5M branded searches and 23.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux23.5%
  2. Smeg18.1%
  3. Whirlpool16.5%
  4. Midea8.6%
  5. Haier7.5%
  6. Beko7%
  7. LG6.7%
  8. Samsung5.5%
  9. Bosch2.6%
  10. Miele1.8%
  11. +2 more

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Share of SearchLeaderboard

Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202521.4%16.9%18.3%6.4%8.3%7.8%7.4%6.4%2.9%1.6%1.9%0.47%
Nov 202528.7%17.7%15.9%5.8%7.2%7%5.7%5.5%2.2%2.2%1.7%0.42%
Dec 202521.6%19.7%15.9%6.5%9.5%7.9%6.3%5.7%2.4%2.4%1.6%0.39%
Jan 202621%19.5%18%6.3%8.2%7.7%7.3%5.6%2.4%1.9%1.5%0.46%
Feb 202620.5%18.8%17.5%6.2%8%7.6%8.6%6.3%2.3%1.9%1.8%0.46%
Mar 202622.8%17%16.2%6.8%8.5%6.8%9.3%5.7%2.6%2.1%1.7%0.5%
Apr 202623.2%15%19.1%7%10.2%7%6.7%5.4%2.6%1.7%1.7%0.42%
May 202623%14.8%18.4%8.4%10.1%6.9%6.6%5.4%2.6%1.7%1.7%0.41%
Jun 202622.1%12.4%17.7%12.1%9.7%8.1%6.4%5.2%2.5%1.7%1.6%0.4%
Jul 202618.5%15%18.7%12.5%8.5%8.3%6.5%5.7%2.6%1.7%1.7%0.41%
Aug 202622.7%15.6%16.2%10.2%7.2%6.8%7.7%6.4%3.1%2.1%1.7%0.41%
Sep 202623.5%18.1%16.5%8.6%7.5%7%6.7%5.5%2.6%1.8%1.7%0.42%

This month’s ranking, September 2026

  1. 1.Electrolux

    23.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Smeg

    18.1%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.5 points.

  3. 3.Whirlpool

    16.5%

    Moved from 2nd to 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Midea

    8.6%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  5. 5.Haier

    7.5%

    Moved from 6th to 5th. 478K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Beko

    7%

    Moved from 7th to 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    6.7%

    Moved from 5th to 7th. 427K estimated branded searches, -16.8% vs prior month. Share -1.1 points.

  8. 8.Samsung

    5.5%

    Held 8th. 352K estimated branded searches, -16.6% vs prior month. Share -0.9 points.

  9. 9.Bosch

    2.6%

    Held 9th. 169K estimated branded searches, -17.6% vs prior month. Share -0.5 points.

  10. 10.Miele

    1.8%

    Held 10th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Westinghouse

    1.7%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.42%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among washing machine brands worldwide?

In September 2026, Electrolux was the most searched among washing machine brands worldwide, with an estimated 1.5M branded searches and 23.5% estimated Share of Search within this set. Smeg is in 2nd place, 5.3 percentage points behind at 18.1% Share of Search.

Global washing machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Electrolux21.4% → 23.5%28.7%Nov 202518.5%Jul 20261st
Smeg16.9% → 18.1%19.7%Dec 202512.4%Jun 20263rd → 2nd
Whirlpool18.3% → 16.5%19.1%Apr 202615.9%Dec 20252nd → 3rd
Midea6.4% → 8.6%12.5%Jul 20265.8%Nov 20258th → 4th
Haier8.3% → 7.5%10.2%Apr 20267.2%Nov 20254th → 5th
Beko7.8% → 7%8.3%Jul 20266.8%Aug 20265th → 6th
LG7.4% → 6.7%9.3%Mar 20265.7%Nov 20256th → 7th
Samsung6.4% → 5.5%6.4%Oct 20255.2%Jun 20267th → 8th
Bosch2.9% → 2.6%3.1%Aug 20262.2%Nov 20259th
Miele1.6% → 1.8%2.4%Dec 20251.6%Oct 202511th → 10th
Westinghouse1.9% → 1.7%1.9%Oct 20251.5%Jan 202610th → 11th
Fisher & Paykel0.47% → 0.42%0.5%Mar 20260.39%Dec 202512th

Each finding as a sentence

  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide increased from 21.4% to 23.5%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide increased from 16.9% to 18.1%.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among washing machine brands worldwide decreased from 18.3% to 16.5%.
  • Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide increased from 6.4% to 8.6%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide decreased from 8.3% to 7.5%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide decreased from 7.8% to 7%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide decreased from 7.4% to 6.7%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among washing machine brands worldwide decreased from 6.4% to 5.5%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among washing machine brands worldwide peaked at 28.7% in November 2025 and was lowest at 18.5% in July 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide peaked at 19.7% in December 2025 and was lowest at 12.4% in June 2026.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among washing machine brands worldwide peaked at 19.1% in April 2026 and was lowest at 15.9% in December 2025.
  • Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide peaked at 12.5% in July 2026 and was lowest at 5.8% in November 2025.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide peaked at 10.2% in April 2026 and was lowest at 7.2% in November 2025.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide peaked at 8.3% in July 2026 and was lowest at 6.8% in August 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide peaked at 9.3% in March 2026 and was lowest at 5.7% in November 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among washing machine brands worldwide peaked at 6.4% in October 2025 and was lowest at 5.2% in June 2026.
  • Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Whirlpool fell from 2nd to 3rd among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Midea rose from 8th to 4th among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Haier fell from 4th to 5th among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Beko fell from 5th to 6th among washing machine brands worldwide.
  • Across the 12 months ending September 2026, LG fell from 6th to 7th among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Samsung fell from 7th to 8th among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Miele rose from 11th to 10th among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Westinghouse fell from 10th to 11th among washing machine brands worldwide.
  • Across the 12 months ending September 2026, Bosch and Fisher & Paykel held steady: their estimated Share of Search among washing machine brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 22.7% to 23.5%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.7% to 6.7%.

  5. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 6.4% to 5.5%.

  6. In September 2026, Beko rose from 7th to 6th among washing machine brands worldwide.

  7. In September 2026, Haier rose from 6th to 5th among washing machine brands worldwide.

  8. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

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