Brandwave

How popular isMiele in search?

In September 2026, there were an estimated 113K branded searches for Miele worldwide which held steady over the last 12 months. Miele holds 1.6% estimated Share of Search among washing machine brands worldwide and is ranked 10th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux21.7%
  2. Smeg16.8%
  3. Whirlpool15.3%
  4. Bosch9.8%
  5. Midea8%
  6. Haier6.9%
  7. Beko6.5%
  8. LG6.2%
  9. Samsung5.1%
  10. Miele1.6%
  11. +2 more
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Which washing machine brands compete with Miele?

Miele against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Whirlpool, Bosch, Midea, Haier, Beko, LG, Samsung, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolBoschMideaHaierBekoLGSamsungMieleWestinghouseFisher & Paykel
Oct 202519.7%15.6%16.9%10.4%5.9%7.7%7.2%6.9%5.9%1.5%1.8%0.44%
Nov 202526.6%16.5%14.8%9.1%5.4%6.7%6.5%5.3%5.1%2%1.6%0.39%
Dec 202519.8%18%14.6%10.8%5.9%8.7%7.2%5.8%5.2%2.2%1.4%0.36%
Jan 202619.3%17.9%16.5%10.5%5.8%7.5%7.1%6.7%5.1%1.8%1.4%0.43%
Feb 202618.8%17.2%16%10.5%5.7%7.4%6.9%7.9%5.8%1.7%1.7%0.42%
Mar 202620.9%15.6%14.9%10.4%6.3%7.8%6.3%8.6%5.3%1.9%1.5%0.46%
Apr 202621.3%13.8%17.5%10.5%6.4%9.4%6.4%6.1%5%1.6%1.6%0.39%
May 202621.2%13.6%17%10.2%7.8%9.3%6.4%6.1%5%1.6%1.6%0.38%
Jun 202620.5%11.5%16.4%9.8%11.2%9%7.5%5.9%4.8%1.5%1.5%0.37%
Jul 202617.1%13.9%17.3%10%11.5%7.8%7.7%6%5.3%1.6%1.5%0.38%
Aug 202620.9%14.4%14.9%10.6%9.4%6.7%6.3%7.1%5.9%1.9%1.5%0.38%
Sep 202621.7%16.8%15.3%9.8%8%6.9%6.5%6.2%5.1%1.6%1.6%0.39%

  1. 1.Electrolux

    21.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Smeg

    16.8%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.4 points.

  3. 3.Whirlpool

    15.3%

    Moved from 2nd to 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Bosch

    9.8%

    Held 4th. 677K estimated branded searches, -11.3% vs prior month. Share -0.8 points.

  5. 5.Midea

    8%

    Held 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  6. 6.Haier

    6.9%

    Moved from 7th to 6th. 478K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Beko

    6.5%

    Moved from 8th to 7th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.LG

    6.2%

    Moved from 6th to 8th. 427K estimated branded searches, -16.8% vs prior month. Share -1 points.

  9. 9.Samsung

    5.1%

    Held 9th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

  10. 10.Miele

    1.6%

    Held 10th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Westinghouse

    1.6%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.39%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Miele and its closest rivals

Every comparison with Miele

How has branded search demand for Miele changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele worldwide held steady at 113K.
  • Across the 12 months ending September 2026, Miele rose from 11th to 10th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 16.8% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 20.9% to 21.7%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.1% to 6.2%.

  5. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 10.6% to 9.8%.

  6. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 5.9% to 5.1%.

Where does Miele compete?

Miele is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands9th of 90.81%Show ranking
Cordless vacuum brands8th of 80.92%Show ranking
Stick vacuum brands8th of 80.94%Show ranking
Handheld vacuum brands7th of 71%Show ranking
Washing machine brands10th of 121.6%Shown above
Fridge brands11th of 151.8%Show ranking
Coffee maker brands7th of 81.8%Show ranking
Double wall oven brands7th of 82.1%Show ranking
Home appliance brands8th of 102.1%Show ranking
Freestanding oven brands6th of 82.6%Show ranking
Gas cooktop brands6th of 72.6%Show ranking
Range hoods5th of 63%Show ranking
Oven and cooktop brands4th of 63.1%Show ranking
Slimline dishwasher brands6th of 63.2%Show ranking
Front load washer brands5th of 53.3%Show ranking
Clothes dryer brands5th of 53.7%Show ranking
Dishwasher brands5th of 65.4%Show ranking
Condenser tumble dryer brands5th of 55.8%Show ranking
Bagless canister vacuum brands3rd of 36.5%Show ranking
Induction hob brands3rd of 39.9%Show ranking
Induction range brands2nd of 419.1%Show ranking
Dishwasher pods brands1st of 561%Show ranking

How is Miele measured?

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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