Hoover vs Miele:Which is searched more?
In September 2026, Hoover had more branded searches than Miele among cordless vacuum brands worldwide. Hoover was estimated to have 301K branded searches compared to Miele’s 111K, and held a 3.6% Share of Search versus Miele’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hoover or Miele?
Compare the cordless vacuum brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hoover, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Ryobi | LG | BISSELL | Hoover | Samsung | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 7.5% | 5.5% | 4.3% | 3.5% | 1.8% | 1.3% |
| Nov 2025 | 61.3% | 18.4% | 7.5% | 3.2% | 3.7% | 3% | 1.5% | 1.4% |
| Dec 2025 | 62.8% | 15.4% | 7.7% | 4% | 3.1% | 3.8% | 1.5% | 1.7% |
| Jan 2026 | 58.1% | 17.4% | 8% | 5.5% | 3.5% | 4.3% | 1.7% | 1.6% |
| Feb 2026 | 56.6% | 16.9% | 7.7% | 6.5% | 4.2% | 4.2% | 2.4% | 1.5% |
| Mar 2026 | 51.6% | 18.9% | 9.9% | 7.2% | 4.6% | 3.8% | 2.2% | 1.7% |
| Apr 2026 | 53.6% | 19.7% | 10.3% | 5.1% | 3.9% | 3.9% | 2% | 1.5% |
| May 2026 | 53.6% | 19.7% | 11% | 5.1% | 3.2% | 3.9% | 2% | 1.5% |
| Jun 2026 | 53.8% | 19.7% | 11.5% | 5.1% | 3.2% | 3.2% | 2% | 1.5% |
| Jul 2026 | 51.9% | 18.9% | 11.1% | 6% | 3.8% | 3.8% | 2.7% | 1.7% |
| Aug 2026 | 52.7% | 19.3% | 9.2% | 6.1% | 4.7% | 3.9% | 2.3% | 1.8% |
| Sep 2026 | 59% | 17.7% | 7.8% | 4.6% | 4.3% | 3.6% | 1.8% | 1.3% |
How has the Hoover and Miele comparison changed over the last 12 months?
3 findings
- Hoover was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hoover’s estimated Share of Search among cordless vacuum brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among cordless vacuum brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 111K.
How did search popularity change for cordless vacuum brands worldwide in September 2026?
0 changes
Neither Hoover nor Miele moved beyond provider rounding among cordless vacuum brands in September 2026.
Other head-to-heads among cordless vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using Hoover’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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