How popular isHoover in search?
In September 2026, there were an estimated 342K branded searches for Hoover worldwide which held steady over the last 12 months. Hoover holds 3.6% estimated Share of Search among cordless vacuum brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cordless vacuum brands compete with Hoover?
Share of Search by month for Dyson, Electrolux, Ryobi, LG, BISSELL, Hoover. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | Ryobi | LG | BISSELL | Hoover | Samsung | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 7.5% | 5.5% | 4.3% | 3.5% | 1.8% | 1.3% |
| Nov 2025 | 61.3% | 18.4% | 7.5% | 3.2% | 3.7% | 3% | 1.5% | 1.4% |
| Dec 2025 | 62.8% | 15.4% | 7.7% | 4% | 3.1% | 3.8% | 1.5% | 1.7% |
| Jan 2026 | 58.1% | 17.4% | 8% | 5.5% | 3.5% | 4.3% | 1.7% | 1.6% |
| Feb 2026 | 56.6% | 16.9% | 7.7% | 6.5% | 4.2% | 4.2% | 2.4% | 1.5% |
| Mar 2026 | 51.6% | 18.9% | 9.9% | 7.2% | 4.6% | 3.8% | 2.2% | 1.7% |
| Apr 2026 | 53.6% | 19.7% | 10.3% | 5.1% | 3.9% | 3.9% | 2% | 1.5% |
| May 2026 | 53.6% | 19.7% | 11% | 5.1% | 3.2% | 3.9% | 2% | 1.5% |
| Jun 2026 | 53.8% | 19.7% | 11.5% | 5.1% | 3.2% | 3.2% | 2% | 1.5% |
| Jul 2026 | 51.9% | 18.9% | 11.1% | 6% | 3.8% | 3.8% | 2.7% | 1.7% |
| Aug 2026 | 52.7% | 19.3% | 9.2% | 6.1% | 4.7% | 3.9% | 2.3% | 1.8% |
| Sep 2026 | 59% | 17.7% | 7.8% | 4.6% | 4.3% | 3.6% | 1.8% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 5M | +22.2% | +6.3 points | |
| 2, held 2nd | 17.7% | 1.5M | 0% | -1.6 points | |
| 3, held 3rd | 7.8% | 660K | -7.7% | -1.4 points | |
| 4, held 4th | 4.6% | 386K | -18.2% | -1.5 points | |
| 5, held 5th | 4.3% | 368K | 0% | -0.4 points | |
| 6, held 6th | 3.6% | 301K | 0% | -0.3 points | |
| 7, held 7th | 1.8% | 151K | -14.2% | -0.5 points | |
| 8, held 8th | 1.3% | 111K | -18.4% | -0.4 points |
1.
Dyson59%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +6.3 points.
17.7%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Ryobi
7.8%
Held 3rd. 660K estimated branded searches, -7.7% vs prior month. Share -1.4 points.
4.
LG4.6%
Held 4th. 386K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
5.
BISSELL4.3%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Hoover3.6%
Held 6th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Samsung1.8%
Held 7th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.
8.
Miele1.3%
Held 8th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.
Compare search popularity between Hoover and its closest rivals
Every comparison with Hoover
18 comparisons
- Hoover vs Karcher
- Hoover vs Tineco
- Beko vs Hoover
- BISSELL vs Hoover
- DeWalt vs Hoover
- Dyson vs Hoover
- Electrolux vs Hoover
- Hisense vs Hoover
- Hoover vs LG
- Hoover vs Ryobi
- Black and Decker vs Hoover
- Hoover vs Vax
- Hoover vs Samsung
- Hoover vs Miele
- Hoover vs Rug Doctor
- Fisher & Paykel vs Hoover
- Bosch vs Hoover
- Eufy vs Hoover
How has branded search demand for Hoover changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hoover worldwide held steady at 342K.
- Across the 12 months ending September 2026, Hoover’s estimated Share of Search among cordless vacuum brands worldwide peaked at 4.3% in January 2026 and was lowest at 3% in November 2025.
How did search popularity change for cordless vacuum brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among cordless vacuum brands worldwide, from 52.7% to 59%.
In September 2026, Electrolux lost estimated Share of Search among cordless vacuum brands worldwide, from 19.3% to 17.7%.
In September 2026, LG lost estimated Share of Search among cordless vacuum brands worldwide, from 6.1% to 4.6%.
In September 2026, Ryobi lost estimated Share of Search among cordless vacuum brands worldwide, from 9.2% to 7.8%.
Where does Hoover compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cordless vacuum brands | 6th of 8 | 3.6% | Shown above |
| Stick vacuum brands | 5th of 8 | 3.8% | Show ranking |
| Handheld vacuum brands | 4th of 7 | 4.5% | Show ranking |
| Integrated dishwasher brands | 4th of 6 | 10.2% | Show ranking |
| Carpet cleaner brands | 4th of 6 | 17.2% | Show ranking |
| Under counter freezer brands | 3rd of 4 | 21.1% | Show ranking |
| Condenser tumble dryer brands | 2nd of 5 | 29.6% | Show ranking |
How is Hoover measured?
Brandwave collects information about searches that people make online using Hoover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hoover
- hoover carpet cleaner
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Is Hoover your brand?
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