How popular isKarcher in search?
In August 2026, there were an estimated 823K branded searches for Karcher worldwide which held steady over the last 11 months. Karcher holds 46.2% estimated Share of Search among carpet cleaner brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Karcher46.2%
BISSELL28.4%
Hoover16.9%Vax5.1%
Rug Doctor3.4%
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Which carpet cleaner brands compete with Karcher?
Share of Search by month for Karcher, BISSELL, Hoover, Vax, Rug Doctor. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | BISSELL | Hoover | Vax | Rug Doctor |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 28.7% | 16.8% | 5.1% | 3.4% |
| Nov 2025 | 46.6% | 29.1% | 17.2% | 4.2% | 2.8% |
| Dec 2025 | 46.5% | 25.8% | 20.8% | 4.2% | 2.8% |
| Jan 2026 | 46.3% | 25% | 20.7% | 5.1% | 2.8% |
| Feb 2026 | 48.1% | 27.1% | 17.6% | 4.3% | 2.9% |
| Mar 2026 | 55.9% | 24% | 13.8% | 4.1% | 2.3% |
| Apr 2026 | 58.4% | 21.3% | 14.4% | 3.5% | 2.4% |
| May 2026 | 55.1% | 21.5% | 16.6% | 4.1% | 2.7% |
| Jun 2026 | 52% | 23.6% | 15.5% | 5.7% | 3.1% |
| Jul 2026 | 52.2% | 23.7% | 15.6% | 4.7% | 3.8% |
| Aug 2026 | 46.2% | 28.4% | 16.9% | 5.1% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 823K | 0% | -6 points | |
| 2, held 2nd | 28.4% | 506K | +35.7% | +4.8 points | |
| 3, held 3rd | 16.9% | 301K | +22.4% | +1.3 points | |
| 4, held 4th | 5.1% | 90.5K | +22.3% | +0.4 points | |
| 5, held 5th | 3.4% | 60.5K | 0% | -0.4 points |
1.
Karcher46.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -6 points.
2.
BISSELL28.4%
Held 2nd. 506K estimated branded searches, +35.7% vs prior month. Share +4.8 points.
3.
Hoover16.9%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.
4.
5.1%
Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
3.4%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Karcher and its closest rivals
How has branded search demand for Karcher changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Karcher worldwide held steady at 823K.
- Across the 11 months ending August 2026, Karcher’s estimated Share of Search among carpet cleaner brands worldwide peaked at 58.4% in April 2026 and was lowest at 46.1% in October 2025.
How did search popularity change for carpet cleaner brands worldwide in August 2026?
3 changes
In August 2026, BISSELL gained estimated Share of Search among carpet cleaner brands worldwide, from 23.7% to 28.4%.
In August 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 15.6% to 16.9%.
In August 2026, Karcher lost estimated Share of Search among carpet cleaner brands worldwide, from 52.2% to 46.2%.
Where does Karcher compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wet dry vacuum brands | 2nd of 5 | 24.3% | Show ranking |
| Industrial vacuums | 1st of 6 | 38.7% | Show ranking |
| Carpet cleaner brands | 1st of 5 | 46.2% | Shown above |
| Pressure washer accessories | 1st of 6 | 49.2% | Show ranking |
| Pressure washers | 1st of 6 | 49.2% | Show ranking |
| Pressure washer brands | 1st of 5 | 49.5% | Show ranking |
| Hose connector brands | 1st of 6 | 59.5% | Show ranking |
| Hose reels | 1st of 6 | 71% | Show ranking |
| Floor scrubbers | 1st of 6 | 91.3% | Show ranking |
How is Karcher measured?
Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- karcher
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Is Karcher your brand?
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