Brandwave

How popular isKarcher in search?

In August 2026, there were an estimated 823K branded searches for Karcher worldwide which held steady over the last 11 months. Karcher holds 70.3% estimated Share of Search among hose reels worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher70.3%
  2. Gardena21%
  3. Hozelock2.8%
  4. Giraffe Tools2.3%
  5. Sun Joe2.1%
  6. VonHaus1.5%
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Which hose reels compete with Karcher?

Karcher against hose reels worldwide, by month

Share of Search by month for Karcher, Gardena, Hozelock, Giraffe Tools, Sun Joe. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherGardenaHozelockGiraffe ToolsSun JoeVonHaus
Oct 202578.1%15.7%1.4%1.7%1.7%1.4%
Nov 202581.5%13.4%0.99%1.8%1.1%1.2%
Dec 202580.8%13.2%1.2%2.2%1.2%1.5%
Jan 202680.5%13.2%1.4%1.8%1.6%1.4%
Feb 202678.4%15.7%1.4%2.1%1.3%1.2%
Mar 202675%18.5%2%1.7%1.7%1.1%
Apr 202670.7%21.3%2.9%1.9%1.9%1.3%
May 202662.2%28%3.8%2.1%2.3%1.7%
Jun 202661.8%27.7%3.7%2.5%2.3%2%
Jul 202665.3%23.9%4.8%2.1%2.1%1.8%
Aug 202670.3%21%2.8%2.3%2.1%1.5%
Sep 2026——————

  1. 1.Karcher

    70.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.Gardena

    21%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -2.9 points.

  3. 3.Hozelock

    2.8%

    Held 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -2 points.

  4. 4.Giraffe Tools

    2.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sun Joe

    2.1%

    Held 5th. 24.2K estimated branded searches, -10% vs prior month. Share -0.1 points.

  6. 6.VonHaus

    1.5%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

Compare search popularity between Karcher and its closest rivals

How has branded search demand for Karcher changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Karcher worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide decreased from 78.1% to 70.3%.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide peaked at 81.5% in November 2025 and was lowest at 61.8% in June 2026.

How did search popularity change for hose reels worldwide in August 2026?

  1. In August 2026, Karcher gained estimated Share of Search among hose reels worldwide, from 65.3% to 70.3%.

  2. In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 23.9% to 21%.

  3. In August 2026, Hozelock lost estimated Share of Search among hose reels worldwide, from 4.8% to 2.8%.

  4. Estimated monthly branded searches for Giraffe Tools worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Sun Joe worldwide rose 34.4% over 11 measured months, from 18K to 24.2K in August 2026.

  6. Estimated monthly branded searches for VonHaus worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

Where does Karcher compete?

Karcher is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wet dry vacuum brands2nd of 524.3%Show ranking
Industrial vacuums1st of 638.7%Show ranking
Carpet cleaner brands1st of 546.2%Show ranking
Pressure washer accessories1st of 648.8%Show ranking
Pressure washers1st of 648.8%Show ranking
Pressure washer brands1st of 549.5%Show ranking
Hose connector brands1st of 659.5%Show ranking
Hose reels1st of 670.3%Shown above
Floor scrubbers1st of 691.3%Show ranking

How is Karcher measured?

Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • karcher

Do you work for Karcher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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