Brandwave

How popular isKarcher in search?

In August 2026, there were an estimated 823K branded searches for Karcher worldwide which held steady over the last 11 months. Karcher holds 38.7% estimated Share of Search among industrial vacuums worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher38.7%
  2. Makita38.7%
  3. Festool9.5%
  4. Shop-Vac7.8%
  5. Nilfisk3.5%
  6. RIDGID1.9%
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Which industrial vacuums compete with Karcher?

Karcher against industrial vacuums worldwide, by month

Share of Search by month for Karcher, Makita, Festool, Shop-Vac, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherMakitaFestoolShop-VacNilfiskRIDGID
Oct 202531.6%46.9%11.6%5.2%3.5%1.3%
Nov 202535.7%43.6%10.7%5.9%2.6%1.4%
Dec 202535.5%43.1%10.6%5.8%3.2%1.7%
Jan 202638.6%38.6%11.5%5.2%4.2%1.9%
Feb 202638.7%38.7%11.6%5.2%4.3%1.6%
Mar 202643.5%35.6%10.7%4.8%3.9%1.4%
Apr 202646.8%31.6%9.4%6.3%4.2%1.6%
May 202642.3%34.8%10.4%7%3.8%1.7%
Jun 202637.9%37.9%11.3%7.6%3.4%1.9%
Jul 202641.6%34.1%10.2%8.3%3.7%2%
Aug 202638.7%38.7%9.5%7.8%3.5%1.9%
Sep 2026——————

  1. 1.Karcher

    38.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Makita

    38.7%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Festool

    9.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Shop-Vac

    7.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Nilfisk

    3.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.RIDGID

    1.9%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Karcher and its closest rivals

How has branded search demand for Karcher changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Karcher worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among industrial vacuums worldwide increased from 31.6% to 38.7%.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among industrial vacuums worldwide peaked at 46.8% in April 2026 and was lowest at 31.6% in October 2025.
  • Across the 11 months ending August 2026, Karcher rose from 2nd to 1st among industrial vacuums worldwide.

How did search popularity change for industrial vacuums worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%.

  2. In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%.

  3. In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.

  4. In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.

  5. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Karcher compete?

Karcher is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wet dry vacuum brands2nd of 524.3%Show ranking
Industrial vacuums1st of 638.7%Shown above
Carpet cleaner brands1st of 546.2%Show ranking
Pressure washer accessories1st of 649.2%Show ranking
Pressure washers1st of 649.2%Show ranking
Pressure washer brands1st of 549.5%Show ranking
Hose connector brands1st of 659.5%Show ranking
Hose reels1st of 671%Show ranking
Floor scrubbers1st of 691.3%Show ranking

How is Karcher measured?

Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • karcher

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How the Brand Demand Index is measured

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