How popular isShark?
In September 2026, people searched for Shark by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 3% of all global carpet cleaner brand searches, placing Shark seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about carpet cleaner brands, Shark appeared in three of the four answers and was the joint second most recommended of the seven.
Shark is the seventh most searched of 7 competitors and the joint second most recommended in AI answers.
KarcherShare of searches 32.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
BISSELLShare of searches 18%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
TinecoShare of searches 18%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
HooverShare of searches 16.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
SharkShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top carpet cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shark was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Shark is the joint second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BISSELL4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hoover4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rug Doctor3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Shark3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Karcher0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tineco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vax0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about carpet cleaner brands
4 answers
Asked ChatGPT
“Which carpet cleaner brand should I buy?”
Asked ChatGPT
“What are the best carpet cleaner brands?”
Asked ChatGPT
“What's the best carpet cleaner brand for deep cleaning?”
Searched Google, AI Overview
“best carpet cleaner”
Searched Google, AI Overview
“carpet cleaner for pets”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which carpet cleaner brands compete with Shark?
Share of searches by month for Karcher, BISSELL, Tineco, Hoover, Vax, Rug Doctor, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karcher | BISSELL | Tineco | Hoover | Vax | Rug Doctor | Shark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 16.1% | 19.6% | 14.9% | 7.2% | 3.6% | 2.6% |
| Nov 2025 | 33.1% | 14.9% | 27.2% | 13.5% | 6% | 2.9% | 2.4% |
| Dec 2025 | 35.1% | 12.9% | 23.5% | 17.1% | 5.7% | 3.1% | 2.6% |
| Jan 2026 | 35.1% | 12.8% | 23.4% | 17.1% | 6.4% | 3.1% | 2.1% |
| Feb 2026 | 39.6% | 14.5% | 17.7% | 15.8% | 6.5% | 3.5% | 2.4% |
| Mar 2026 | 47.4% | 14.3% | 14.3% | 13% | 5.9% | 2.8% | 2.4% |
| Apr 2026 | 50.6% | 12.5% | 12.5% | 13.9% | 5.6% | 3% | 2.1% |
| May 2026 | 47% | 11.6% | 14.2% | 15.7% | 5.8% | 3.4% | 2.3% |
| Jun 2026 | 41.4% | 12.4% | 18.5% | 14% | 7.6% | 3.6% | 2.5% |
| Jul 2026 | 42.8% | 12.8% | 15.7% | 14.9% | 7% | 4.3% | 2.6% |
| Aug 2026 | 37.4% | 16.7% | 16.7% | 15.5% | 6.9% | 4% | 2.8% |
| Sep 2026 | 32.9% | 18% | 18% | 16.7% | 7.4% | 4% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 673K | -18.2% | -4.5 points | |
| 2, held 2nd | 18% | 368K | 0% | +1.3 points | |
| 3, held 3rd | 18% | 368K | 0% | +1.3 points | |
| 4, held 4th | 16.7% | 342K | 0% | +1.2 points | |
| 5, held 5th | 7.4% | 151K | 0% | +0.5 points | |
| 6, held 6th | 4% | 82.7K | -5.6% | +0.1 points | |
| 7, held 7th | 3% | 60.5K | 0% | +0.2 points |
1.
Karcher32.9%
Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -4.5 points.
2.
BISSELL18%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Tineco18%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Hoover16.7%
Held 4th. 342K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Vax7.4%
Held 5th. 151K estimated branded searches, 0% vs prior month. Share +0.5 points.
4%
Held 6th. 82.7K estimated branded searches, -5.6% vs prior month. Share +0.1 points.
7.
Shark3%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Shark and its closest rivals
Every comparison with Shark
34 comparisons
- BaByliss vs Shark
- ghd vs Shark
- BISSELL vs Shark
- DeWalt vs Shark
- Dreame vs Shark
- Dyson vs Shark
- Electrolux vs Shark
- LG vs Shark
- Roborock vs Shark
- Ryobi vs Shark
- Shark vs Tineco
- Hoover vs Shark
- iRobot vs Shark
- Black+Decker vs Shark
- SEBO vs Shark
- Samsung vs Shark
- Miele vs Shark
- Shark vs T3
- Conair vs Shark
- Karcher vs Shark
- Rug Doctor vs Shark
- Shark vs Vax
- Parlux vs Shark
- BaBylissPRO vs Shark
- CHI vs Shark
- Baseus vs Shark
- Bosch vs Shark
- Dupray vs Shark
- Revlon vs Shark
- Remington vs Shark
- Eufy vs Shark
- Shark vs ThisWorx
- Eureka vs Shark
- Kenmore vs Shark
How has branded search demand for Shark changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide held steady, from 1.3M to 1.2M.
- Across the 12 months ending September 2026, Shark’s share of searches among carpet cleaner brands worldwide held steady, from 2.6% to 3%.
How did search popularity change for carpet cleaner brands worldwide in September 2026?
5 changes
In September 2026, BISSELL gained share of searches among carpet cleaner brands worldwide, from 16.7% to 18%.
In September 2026, Tineco gained share of searches among carpet cleaner brands worldwide, from 16.7% to 18%.
In September 2026, Hoover gained share of searches among carpet cleaner brands worldwide, from 15.5% to 16.7%.
In September 2026, Vax gained share of searches among carpet cleaner brands worldwide, from 6.9% to 7.4%.
In September 2026, Karcher lost share of searches among carpet cleaner brands worldwide, from 37.4% to 32.9%.
How are Shark’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark air styler
- shark bagless canister vacuum
- shark carpet cleaner
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark handheld vacuum
- shark mini vacuum
- shark pet vacuum
- shark speedstyle
- shark steam mop
- shark vacuum
- vacuum shark
Who owns Shark?
Shark is owned by SharkNinja. Brandwave also tracks Ninja and 
Shark Beauty, owned by the same company, worldwide.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shark compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 6th of 9 | 3% | Show ranking |
| Hair styling tool brands | 4th of 8 | 5.8% | Show ranking |
| Cordless vacuum brands | 5th of 10 | 4.1% | Show ranking |
| Stick vacuum brands | 4th of 10 | 4.3% | Show ranking |
| Handheld vacuum brands | 3rd of 8 | 5.3% | Show ranking |
| Hair dryer brands | 4th of 8 | 2.6% | Show ranking |
| Air styler brands | 4th of 4 | 0.08% | Show ranking |
| Car vacuum brands | 5th of 6 | 0.47% | Show ranking |
| Hair curler brands | 6th of 6 | 0.03% | Show ranking |
| Blow dryer brands | 6th of 6 | 0.03% | Show ranking |
| Mini vacuum brands | 4th of 4 | 0.05% | Show ranking |
| Pet vacuum brands | 3rd of 3 | 0.41% | Show ranking |
| Carpet cleaner brands | 7th of 7 | 3% | Shown above |
| Steam mop brands | 4th of 6 | 10.5% | Show ranking |
| Bagless canister vacuum brands | 5th of 5 | 0.03% | Show ranking |
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.