How popular isShark in search?
In September 2026, there were an estimated 968K branded searches for Shark worldwide which is down 8.1% over the last 12 months. Shark holds 10% estimated Share of Search among air styler brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which air styler brands compete with Shark?
Share of Search by month for Dyson, Shark, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | BaByliss |
|---|---|---|---|
| Oct 2025 | 83.6% | 10.4% | 6% |
| Nov 2025 | 82.7% | 11.8% | 5.5% |
| Dec 2025 | 81.1% | 12.8% | 6.1% |
| Jan 2026 | 84.1% | 10.3% | 5.6% |
| Feb 2026 | 84.2% | 9.9% | 5.9% |
| Mar 2026 | 82.4% | 10.6% | 7% |
| Apr 2026 | 82.9% | 9.7% | 7.4% |
| May 2026 | 82.2% | 10.5% | 7.4% |
| Jun 2026 | 83.1% | 9.5% | 7.4% |
| Jul 2026 | 81.1% | 10.7% | 8.2% |
| Aug 2026 | 82.7% | 10.4% | 6.8% |
| Sep 2026 | 83.7% | 10% | 6.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 8.1M | +10.4% | +1 points | |
| 2, held 2nd | 10% | 968K | +4.1% | -0.5 points | |
| 3, held 3rd | 6.3% | 616K | +0.98% | -0.5 points |
Compare search popularity between Shark and its closest rivals
Every comparison with Shark
23 comparisons
- Dyson vs Shark
- Electrolux vs Shark
- Roborock vs Shark
- Dreame vs Shark
- ghd vs Shark
- iRobot vs Shark
- BaByliss vs Shark
- BISSELL vs Shark
- Shark vs Tineco
- Baseus vs Shark
- Black and Decker vs Shark
- Lange vs Shark
- SEBO vs Shark
- Shark vs Vax
- AGV vs Shark
- Miele vs Shark
- Shark vs T3
- HJC vs Shark
- CHI vs Shark
- Remington vs Shark
- Dupray vs Shark
- GHD vs Shark
- Shark vs ThisWorx
How has branded search demand for Shark changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shark worldwide fell from 1.1M to 968K.
- Across the 12 months ending September 2026, Shark’s estimated Share of Search among air styler brands worldwide peaked at 12.8% in December 2025 and was lowest at 9.5% in June 2026.
How did search popularity change for air styler brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among air styler brands worldwide, from 82.7% to 83.7%.
In September 2026, BaByliss lost estimated Share of Search among air styler brands worldwide, from 6.8% to 6.3%.
Where does Shark compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 3rd of 9 | 7% | Show ranking |
| Hair styling tool brands | 2nd of 7 | 9.2% | Show ranking |
| Car vacuum brands | 2nd of 6 | 9.6% | Show ranking |
| Blow dryer brands | 2nd of 7 | 9.7% | Show ranking |
| Air styler brands | 2nd of 3 | 10% | Shown above |
| Hair curler brands | 2nd of 3 | 10% | Show ranking |
| Mini vacuum brands | 2nd of 3 | 10% | Show ranking |
| Pet vacuum brands | 2nd of 3 | 10% | Show ranking |
| Steam mop brands | 1st of 5 | 47.3% | Show ranking |
| Bagless canister vacuum brands | 1st of 3 | 59.3% | Show ranking |
| Motorbike helmet brands | 1st of 3 | 82.2% | Show ranking |
How is Shark measured?
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- hair dryer shark
- hair straightener shark
- hair styling shark
- shark flexstyle
- shark hair dryer
- shark hair straightener
- shark hair styling
- shark speedstyle
- shark vacuum
- vacuum shark
Who owns Shark?
Shark is owned by 
SharkNinja. Brandwave also tracks Ninja, owned by the same company, worldwide.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.