Hair styling tool brands:Which brands are most popular in search?
In August 2026, Dyson was the most searched among hair styling tool brands worldwide, with an estimated 7.4M branded searches and 82.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare brands that offer hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Shark, ghd. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | ghd | T3 | CHI |
|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 10.1% | 7.8% | 0.67% | 0.32% |
| Nov 2025 | 79.3% | 11.3% | 8.5% | 0.61% | 0.28% |
| Dec 2025 | 79.1% | 12.5% | 6.9% | 1.2% | 0.38% |
| Jan 2026 | 82.9% | 10.2% | 5.8% | 0.76% | 0.28% |
| Feb 2026 | 81.7% | 9.6% | 7.1% | 1.3% | 0.31% |
| Mar 2026 | 80.9% | 10.5% | 7.3% | 1.1% | 0.33% |
| Apr 2026 | 82.3% | 9.6% | 6.7% | 0.98% | 0.34% |
| May 2026 | 81.5% | 10.4% | 6.7% | 1.1% | 0.33% |
| Jun 2026 | 82.7% | 9.5% | 6.7% | 0.81% | 0.31% |
| Jul 2026 | 79.8% | 10.6% | 8.5% | 0.79% | 0.34% |
| Aug 2026 | 82.1% | 10.4% | 6.5% | 0.78% | 0.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.1% | 7.4M | +22.8% | +2.3 points | |
| 2, held 2nd | 10.4% | 932K | +16.9% | -0.2 points | |
| 3, held 3rd | 6.5% | 582K | -9.1% | -2 points | |
| 4, held 4th | 0.78% | 70.1K | +18.2% | 0 points | |
| 5, held 5th | 0.3% | 27.4K | +5.9% | 0 points |
1.
Dyson82.1%
held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +2.3 points
2.
Shark10.4%
held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.2 points
3.
ghd6.5%
held 3rd · 582K estimated branded searches · -9.1% vs prior month · -2 points
4.
T30.78%
held 4th · 70.1K estimated branded searches · +18.2% vs prior month · 0 points
5.
CHI0.3%
held 5th · 27.4K estimated branded searches · +5.9% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among hair styling tool brands worldwide?
5 brands
In August 2026, Dyson was the most searched among hair styling tool brands worldwide, with an estimated 7.4M branded searches and 82.1% estimated Share of Search within this set. Shark is in 2nd place, 71.7 percentage points behind at 10.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 81.1% → 82.1% | 82.9%Jan 2026 | 79.1%Dec 2025 | 1st |
| Shark | 10.1% → 10.4% | 12.5%Dec 2025 | 9.5%Jun 2026 | 2nd |
| ghd | 7.8% → 6.5% | 8.5%Jul 2026 | 5.8%Jan 2026 | 3rd |
| T3 | 0.67% → 0.78% | 1.3%Feb 2026 | 0.61%Nov 2025 | 4th |
| CHI | 0.32% → 0.3% | 0.38%Dec 2025 | 0.28%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide increased from 81.1% to 82.1%.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide decreased from 7.8% to 6.5%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide peaked at 82.9% in January 2026 and was lowest at 79.1% in December 2025.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among hair styling tool brands worldwide peaked at 12.5% in December 2025 and was lowest at 9.5% in June 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide peaked at 8.5% in July 2026 and was lowest at 5.8% in January 2026.
- Across the 11 months ending August 2026, Shark, T3 and CHI held steady: their estimated Share of Search among hair styling tool brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hair styling tool brands worldwide in August 2026?
4 changes
In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%.
In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.
Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.
Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.
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