BaByliss vs ghd:Which is more popular by branded search?
In August 2026, BaByliss and ghd were level on Share of Search among curling iron brands worldwide, with an estimated 550K versus 582K branded searches, at 6.3% and 6.7% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BaByliss or ghd?
Compare the hair styling tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | BaByliss | Cloud Nine | Remington |
|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 8.1% | 5.5% | 1.6% | 0.13% |
| Nov 2025 | 84.5% | 9% | 5.1% | 1.2% | 0.08% |
| Dec 2025 | 85.4% | 7.4% | 5.7% | 1.4% | 0.11% |
| Jan 2026 | 87.1% | 6.1% | 5.1% | 1.5% | 0.12% |
| Feb 2026 | 85.2% | 7.4% | 5.3% | 1.9% | 0.12% |
| Mar 2026 | 83.6% | 7.5% | 6.4% | 2.3% | 0.13% |
| Apr 2026 | 84.1% | 6.9% | 6.9% | 2.1% | 0.13% |
| May 2026 | 84.1% | 6.9% | 6.8% | 2.1% | 0.13% |
| Jun 2026 | 84.2% | 6.8% | 6.9% | 2.1% | 0.13% |
| Jul 2026 | 81.5% | 8.7% | 7.5% | 2.2% | 0.15% |
| Aug 2026 | 84.6% | 6.7% | 6.3% | 2.3% | 0.14% |
| Sep 2026 | — | — | — | — | — |
How has the BaByliss and ghd comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: BaByliss took it in June 2026, ghd took it in July 2026.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide moved from 8.1% to 6.7%, and its estimated monthly branded searches moved from 811K to 582K.
How did search popularity change for curling iron brands worldwide in August 2026?
2 changes
In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%.
In August 2026, BaByliss lost estimated Share of Search among curling iron brands worldwide, from 7.5% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.