Brandwave

How popular isBaBylissPRO?

In September 2026, people searched for BaBylissPRO by name about 293,000 times worldwide, about the same as the previous year. These searches made up 0.36% of all global hair styling tool brand searches, placing BaBylissPRO sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair styling tool brands, BaBylissPRO appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

BaBylissPRO is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. DysonShare of searches 79.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ghdShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. BaBylissShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SharkShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BaBylissPROShare of searches 0.36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaBylissPRO is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. ghd3rd
  4. BaBylissPRO4th
  5. T35th
  6. BaByliss6th
  7. CHI–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hair styling tool brands compete with BaBylissPRO?

BaBylissPRO against hair styling tool brands worldwide, by month

Share of searches by month for Dyson, ghd, BaByliss, Shark, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdBaBylissSharkT3BaBylissPROCHIRemington
Oct 202579%7.6%5.7%6.3%0.65%0.45%0.3%0.02%
Nov 202576.9%8.2%5.1%8.4%0.59%0.43%0.27%0.02%
Dec 202576.3%6.6%5.7%9.2%1.1%0.71%0.36%0.02%
Jan 202680.8%5.7%5.3%6.7%0.74%0.48%0.26%0.02%
Feb 202679.6%6.9%5.5%6%1.2%0.37%0.29%0.02%
Mar 202678.5%7.1%6.7%6%1%0.38%0.31%0.03%
Apr 202679.1%6.5%7.1%5.6%0.94%0.42%0.32%0.03%
May 202678.9%6.5%7.1%5.7%1.1%0.45%0.31%0.03%
Jun 202679.4%6.4%7.1%5.5%0.77%0.51%0.29%0.03%
Jul 202676.4%8.1%7.7%6.2%0.75%0.48%0.32%0.03%
Aug 202679.6%6.3%6.6%6%0.76%0.42%0.29%0.03%
Sep 202679.9%6.7%6%5.8%0.81%0.36%0.3%0.02%

  1. 1.Dyson

    79.9%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.3 points.

  2. 2.ghd

    6.7%

    Moved from 3rd to 2nd. 682K estimated branded searches, +17.2% vs prior month. Share +0.4 points.

  3. 3.BaByliss

    6%

    Moved from 2nd to 3rd. 616K estimated branded searches, +0.98% vs prior month. Share -0.5 points.

  4. 4.Shark

    5.8%

    Held 4th. 594K estimated branded searches, +6.8% vs prior month. Share -0.2 points.

  5. 5.T3

    0.81%

    Held 5th. 82.2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  6. 6.BaBylissPRO

    0.36%

    Held 6th. 36.7K estimated branded searches, -5.7% vs prior month. Share -0.1 points.

  7. 7.CHI

    0.3%

    Held 7th. 31K estimated branded searches, +16.5% vs prior month. Share 0 points.

  8. 8.Remington

    0.02%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BaBylissPRO and its closest rivals

Every comparison with BaBylissPRO

17 comparisons

How has branded search demand for BaBylissPRO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BaBylissPRO worldwide held steady, from 307K to 293K.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair styling tool brands worldwide held steady, from 0.45% to 0.36%.

How did search popularity change for hair styling tool brands worldwide in September 2026?

5 changes

  1. In September 2026, BaByliss lost share of searches among hair styling tool brands worldwide, from 6.6% to 6%.

  2. In September 2026, ghd rose from 3rd to 2nd among hair styling tool brands worldwide.

  3. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

  4. Estimated monthly branded searches for BaBylissPRO worldwide fell 23.9% over 12 measured months, from 48.2K to 36.7K in September 2026.

  5. Estimated monthly branded searches for Shark worldwide fell 12.7% over 12 measured months, from 680K to 594K in September 2026.

How are BaBylissPRO’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babyliss pro clippers
  • babylisspro
  • babylisspro curling iron
  • babylisspro curling wand
  • babylisspro flat iron
  • babylisspro hair dryer
  • babylisspro straightener

Do you work for BaBylissPRO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BaBylissPRO compete?

BaBylissPRO is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands6th of 80.36%Shown above
Hair dryer brands7th of 80.16%Show ranking
Hair straightener brands6th of 70.23%Show ranking
Hair curler brands5th of 60.51%Show ranking
Blow dryer brands4th of 60.69%Show ranking
Hair clipper brands1st of 945.4%Show ranking
Creator with pink hair and a pink jacket

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