Brandwave

BaBylissPRO vs Parlux:Which is more popular?

In September 2026, Parlux had more branded searches than BaBylissPRO among hair dryer brands worldwide. Parlux had about 37,000 branded searches, while BaBylissPRO had 9,900. Parlux made up 0.58% of all hair dryer brand searches we track, and BaBylissPRO accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about hair dryer brands, BaBylissPRO appeared in four of the five answers and Parlux in none.

Among hair dryer brands worldwide in September 2026

Who do people search for more?

Parlux, about 4 searches for every 1 for BaBylissPRO

Parlux 37K searchesBaBylissPRO 9.9K searches

Who does AI mention more?

BaBylissPRO, mentioned in 4 of 5 answers, Parlux in 0

BaBylissPRO in 4 of 5Parlux in 0 of 5

Who does AI recommend more?

BaBylissPRO, the only one of the two named

BaBylissPRO first in 3Parlux never named

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Top hair dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parlux did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. ghd4th
  5. Conair5th
  6. BaByliss–
  7. Parlux–
  8. Remington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conair4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parlux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or Parlux more popular in search?

This chart shows how often people search Google for BaBylissPRO and Parlux by name. Each line represents a brand's share of searches for all eight hair dryer brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and Parlux among hair dryer brands worldwide, by month

Share of searches by month for Parlux, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdSharkConairParluxBaBylissPRORemington
Oct 202577.5%9.5%8.5%2.6%1.1%0.62%0.19%0.04%
Nov 202575.4%9.1%10.1%3.7%0.75%0.61%0.27%0.03%
Dec 202574.1%11.1%8.1%4.5%1.1%0.6%0.49%0.04%
Jan 202678.4%9.7%7.1%2.6%1.2%0.63%0.42%0.04%
Feb 202677.3%9.5%8.5%2.6%1.1%0.68%0.19%0.04%
Mar 202675.7%11.3%8.3%2.5%1.1%0.67%0.27%0.04%
Apr 202677%11.4%6.9%2.6%1.1%0.68%0.23%0.05%
May 202676.8%11.4%6.9%2.6%1.4%0.68%0.23%0.05%
Jun 202677.2%11.3%6.9%2.1%1.4%0.62%0.34%0.05%
Jul 202672%13%9.7%2.9%1.3%0.71%0.39%0.05%
Aug 202677%11.5%6.9%2.6%1.1%0.62%0.23%0.05%
Sep 202678.8%9.7%7.1%2.6%0.95%0.58%0.16%0.04%

How has the BaBylissPRO and Parlux comparison changed over the last 12 months?

3 findings
  • Parlux was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair dryer brands worldwide moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Parlux’s share of searches among hair dryer brands worldwide moved from 0.62% to 0.58%, and its estimated monthly branded searches moved from 40.3K to 37K.

How did search popularity change for hair dryer brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and Parlux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

1 branded search term

  • babylisspro hair dryer

Parlux

2 branded search terms

  • parlux
  • parlux hair dryer

How the Brand Demand Index is measured

Other head-to-heads among hair dryer brands

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