BaByliss vs BaBylissPRO:Which is more popular?
In September 2026, BaByliss had more branded searches than BaBylissPRO among hair styling tool brands worldwide. BaByliss had about 616,000 branded searches, while BaBylissPRO had 36,700. BaByliss made up 6% of all hair styling tool brand searches we track, and BaBylissPRO accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, BaBylissPRO appeared in four of the five answers and BaByliss in one. BaBylissPRO was mentioned before BaByliss in every answer that named either.
Who do people search for more?
BaByliss, about 17 searches for every 1 for BaBylissPRO
Who does AI mention more?
BaBylissPRO, mentioned in 4 of 5 answers, BaByliss in 1
Who does AI recommend more?
BaBylissPRO, named ahead of BaByliss in 4 of 4 answers
Follow BaByliss vs BaBylissPRO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hair styling tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaByliss was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BaBylissPRO was listed before BaByliss in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BaByliss1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair styling tool brands
5 answers
Asked ChatGPT
“Which hair styling tool brand should I buy?”
Asked ChatGPT
“What are the best hair styling tool brands?”
Asked ChatGPT
“What's the best hair styling tool brand for home styling?”
Searched Google, AI Overview
“hair styling tools”
Searched Google, AI Overview
“hair dryer brush”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaByliss or BaBylissPRO more popular in search?
This chart shows how often people search Google for BaByliss and BaBylissPRO by name. Each line represents a brand's share of searches for all eight hair styling tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BaByliss, BaBylissPRO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | ghd | BaByliss | Shark | T3 | BaBylissPRO | CHI | Remington |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 7.6% | 5.7% | 6.3% | 0.65% | 0.45% | 0.3% | 0.02% |
| Nov 2025 | 76.9% | 8.2% | 5.1% | 8.4% | 0.59% | 0.43% | 0.27% | 0.02% |
| Dec 2025 | 76.3% | 6.6% | 5.7% | 9.2% | 1.1% | 0.71% | 0.36% | 0.02% |
| Jan 2026 | 80.8% | 5.7% | 5.3% | 6.7% | 0.74% | 0.48% | 0.26% | 0.02% |
| Feb 2026 | 79.6% | 6.9% | 5.5% | 6% | 1.2% | 0.37% | 0.29% | 0.02% |
| Mar 2026 | 78.5% | 7.1% | 6.7% | 6% | 1% | 0.38% | 0.31% | 0.03% |
| Apr 2026 | 79.1% | 6.5% | 7.1% | 5.6% | 0.94% | 0.42% | 0.32% | 0.03% |
| May 2026 | 78.9% | 6.5% | 7.1% | 5.7% | 1.1% | 0.45% | 0.31% | 0.03% |
| Jun 2026 | 79.4% | 6.4% | 7.1% | 5.5% | 0.77% | 0.51% | 0.29% | 0.03% |
| Jul 2026 | 76.4% | 8.1% | 7.7% | 6.2% | 0.75% | 0.48% | 0.32% | 0.03% |
| Aug 2026 | 79.6% | 6.3% | 6.6% | 6% | 0.76% | 0.42% | 0.29% | 0.03% |
| Sep 2026 | 79.9% | 6.7% | 6% | 5.8% | 0.81% | 0.36% | 0.3% | 0.02% |
How has the BaByliss and BaBylissPRO comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among hair styling tool brands worldwide moved from 5.7% to 6%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair styling tool brands worldwide moved from 0.45% to 0.36%, and its estimated monthly branded searches moved from 48.2K to 36.7K.
How did search popularity change for hair styling tool brands worldwide in September 2026?
2 changes
In September 2026, BaByliss lost share of searches among hair styling tool brands worldwide, from 6.6% to 6%.
Estimated monthly branded searches for BaBylissPRO worldwide fell 23.9% over 12 measured months, from 48.2K to 36.7K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using BaByliss’ and BaBylissPRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BaByliss
3 branded search terms
- babyliss
- babyliss hair dryer
- babyliss shaver
BaBylissPRO
4 branded search terms
- babylisspro curling iron
- babylisspro flat iron
- babylisspro hair dryer
- babylisspro straightener
Other head-to-heads among hair styling tool brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.