Hair straightener brands:Which brands are most popular in search?
In August 2026, Dyson was the most searched among hair straightener brands worldwide, with an estimated 7.4M branded searches and 84.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Dyson84.6%
ghd6.7%
BaByliss6.3%- Cloud Nine2.3%
Remington0.14%
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Share of SearchLeaderboard
Compare the hair straightener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, ghd, BaByliss, Cloud Nine. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | BaByliss | Cloud Nine | Remington |
|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 8.1% | 5.5% | 1.6% | 0.13% |
| Nov 2025 | 84.5% | 9% | 5.1% | 1.2% | 0.08% |
| Dec 2025 | 85.4% | 7.4% | 5.7% | 1.4% | 0.11% |
| Jan 2026 | 87.1% | 6.1% | 5.1% | 1.5% | 0.12% |
| Feb 2026 | 85.2% | 7.4% | 5.3% | 1.9% | 0.12% |
| Mar 2026 | 83.6% | 7.5% | 6.4% | 2.3% | 0.13% |
| Apr 2026 | 84.1% | 6.9% | 6.9% | 2.1% | 0.13% |
| May 2026 | 84.1% | 6.9% | 6.8% | 2.1% | 0.13% |
| Jun 2026 | 84.2% | 6.8% | 6.9% | 2.1% | 0.13% |
| Jul 2026 | 81.5% | 8.7% | 7.5% | 2.2% | 0.15% |
| Aug 2026 | 84.6% | 6.7% | 6.3% | 2.3% | 0.14% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.6% | 7.4M | +22.8% | +3.1 points | |
| 2, held 2nd | 6.7% | 582K | -9.1% | -2 points | |
| 3, held 3rd | 6.3% | 550K | 0% | -1.2 points | |
| 4, held 4th | 2.3% | 201K | +21.8% | +0.1 points | |
| 5, held 5th | 0.14% | 12.6K | +17.3% | 0 points |
1.
Dyson84.6%
Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +3.1 points.
2.
ghd6.7%
Held 2nd. 582K estimated branded searches, -9.1% vs prior month. Share -2 points.
3.
BaByliss6.3%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.2 points.
2.3%
Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.
0.14%
Held 5th. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among hair straightener brands worldwide?
5 brands
In August 2026, Dyson was the most searched among hair straightener brands worldwide, with an estimated 7.4M branded searches and 84.6% estimated Share of Search within this set. ghd is in 2nd place, 77.9 percentage points behind at 6.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 84.6% | 87.1%Jan 2026 | 81.5%Jul 2026 | 1st |
| ghd | 8.1% → 6.7% | 9%Nov 2025 | 6.1%Jan 2026 | 2nd |
| BaByliss | 5.5% → 6.3% | 7.5%Jul 2026 | 5.1%Nov 2025 | 3rd |
| Cloud Nine | 1.6% → 2.3% | 2.3%Mar 2026 | 1.2%Nov 2025 | 4th |
| Remington | 0.13% → 0.14% | 0.15%Jul 2026 | 0.08%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair straightener brands worldwide decreased from 8.1% to 6.7%.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair straightener brands worldwide increased from 5.5% to 6.3%.
- Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among hair straightener brands worldwide increased from 1.6% to 2.3%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair straightener brands worldwide peaked at 87.1% in January 2026 and was lowest at 81.5% in July 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair straightener brands worldwide peaked at 9% in November 2025 and was lowest at 6.1% in January 2026.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair straightener brands worldwide peaked at 7.5% in July 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among hair straightener brands worldwide peaked at 2.3% in March 2026 and was lowest at 1.2% in November 2025.
- Across the 11 months ending August 2026, Dyson and Remington held steady: their estimated Share of Search among hair straightener brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hair straightener brands worldwide in August 2026?
4 changes
In August 2026, Dyson gained estimated Share of Search among hair straightener brands worldwide, from 81.5% to 84.6%.
In August 2026, ghd lost estimated Share of Search among hair straightener brands worldwide, from 8.7% to 6.7%.
In August 2026, BaByliss lost estimated Share of Search among hair straightener brands worldwide, from 7.5% to 6.3%.
Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
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