Brandwave

Cloud Nine vs ghd:Which is more popular by branded search?

In August 2026, ghd had more branded searches than Cloud Nine among curling iron brands worldwide. ghd was estimated to have 582K branded searches compared to Cloud Nine’s 201K, and held a 6.7% Share of Search versus Cloud Nine’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among curling iron brands worldwide in August 2026Which is more popular in search, Cloud Nine or ghd?
Cloud Nine2.3%201K searches
vs
ghd6.7%582K searches

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Which is more popular in search, Cloud Nine or ghd?

Compare the hair styling tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cloud Nine and ghd among curling iron brands worldwide, by month

Share of Search by month for ghd, Cloud Nine. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdBaBylissCloud NineRemington
Oct 202584.6%8.1%5.5%1.6%0.13%
Nov 202584.5%9%5.1%1.2%0.08%
Dec 202585.4%7.4%5.7%1.4%0.11%
Jan 202687.1%6.1%5.1%1.5%0.12%
Feb 202685.2%7.4%5.3%1.9%0.12%
Mar 202683.6%7.5%6.4%2.3%0.13%
Apr 202684.1%6.9%6.9%2.1%0.13%
May 202684.1%6.9%6.8%2.1%0.13%
Jun 202684.2%6.8%6.9%2.1%0.13%
Jul 202681.5%8.7%7.5%2.2%0.15%
Aug 202684.6%6.7%6.3%2.3%0.14%
Sep 2026—————

How has the Cloud Nine and ghd comparison changed over the last 12 months?

  • ghd was ahead of Cloud Nine in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among curling iron brands worldwide moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide moved from 8.1% to 6.7%, and its estimated monthly branded searches moved from 811K to 582K.

How did search popularity change for curling iron brands worldwide in August 2026?

  1. In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%.

  2. Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cloud Nine’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloud Nine

1 branded search term

  • cloud nine

ghd

7 branded search terms

  • ghd
  • ghd hair
  • ghd hair dryer
  • ghd hair straightener
  • ghd hair styling
  • ghd straighteners
  • ghdhair com

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.