CHI vs Dyson:Which is more popular by branded search?
In August 2026, Dyson had more branded searches than CHI among hair styling tool brands worldwide. Dyson was estimated to have 7.4M branded searches compared to CHI’s 27.4K, and held an 82.1% Share of Search versus CHI’s 0.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow CHI vs Dyson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CHI or Dyson?
Compare brands that offer hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, CHI. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | ghd | T3 | CHI |
|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 10.1% | 7.8% | 0.67% | 0.32% |
| Nov 2025 | 79.3% | 11.3% | 8.5% | 0.61% | 0.28% |
| Dec 2025 | 79.1% | 12.5% | 6.9% | 1.2% | 0.38% |
| Jan 2026 | 82.9% | 10.2% | 5.8% | 0.76% | 0.28% |
| Feb 2026 | 81.7% | 9.6% | 7.1% | 1.3% | 0.31% |
| Mar 2026 | 80.9% | 10.5% | 7.3% | 1.1% | 0.33% |
| Apr 2026 | 82.3% | 9.6% | 6.7% | 0.98% | 0.34% |
| May 2026 | 81.5% | 10.4% | 6.7% | 1.1% | 0.33% |
| Jun 2026 | 82.7% | 9.5% | 6.7% | 0.81% | 0.31% |
| Jul 2026 | 79.8% | 10.6% | 8.5% | 0.79% | 0.34% |
| Aug 2026 | 82.1% | 10.4% | 6.5% | 0.78% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the CHI and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of CHI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CHI’s estimated Share of Search among hair styling tool brands worldwide moved from 0.32% to 0.3%, and its estimated monthly branded searches moved from 33.4K to 27.4K.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide moved from 81.1% to 82.1%, and its estimated monthly branded searches moved from 8.5M to 7.4M.
How did search popularity change for hair styling tool brands worldwide in August 2026?
2 changes
In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%.
Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CHI’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CHI
6 branded search terms
- chi com
- chi hair
- chi hair dryer
- chi hair straightener
- chi hair styling
- chi straightener
Dyson
12 branded search terms
- dyson
- dyson airwrap
- dyson com
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.