Brandwave

How popular isDyson in search?

In August 2026, there were an estimated 7.4M branded searches for Dyson worldwide which is down 12.9% over the last 11 months. Dyson holds 82.1% estimated Share of Search among hair styling tool brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson82.1%
  2. Shark10.4%
  3. ghd6.5%
  4. T30.78%
  5. CHI0.3%
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Which hair styling tool brands compete with Dyson?

Dyson against hair styling tool brands worldwide, by month

Share of Search by month for Dyson, Shark, ghd. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkghdT3CHI
Oct 202581.1%10.1%7.8%0.67%0.32%
Nov 202579.3%11.3%8.5%0.61%0.28%
Dec 202579.1%12.5%6.9%1.2%0.38%
Jan 202682.9%10.2%5.8%0.76%0.28%
Feb 202681.7%9.6%7.1%1.3%0.31%
Mar 202680.9%10.5%7.3%1.1%0.33%
Apr 202682.3%9.6%6.7%0.98%0.34%
May 202681.5%10.4%6.7%1.1%0.33%
Jun 202682.7%9.5%6.7%0.81%0.31%
Jul 202679.8%10.6%8.5%0.79%0.34%
Aug 202682.1%10.4%6.5%0.78%0.3%
Sep 2026—————

  1. 1.Dyson

    82.1%

    held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +2.3 points

  2. 2.Shark

    10.4%

    held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.2 points

  3. 3.ghd

    6.5%

    held 3rd · 582K estimated branded searches · -9.1% vs prior month · -2 points

  4. 4.T3

    0.78%

    held 4th · 70.1K estimated branded searches · +18.2% vs prior month · 0 points

  5. 5.CHI

    0.3%

    held 5th · 27.4K estimated branded searches · +5.9% vs prior month · 0 points

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dyson worldwide fell from 8.5M to 7.4M.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide increased from 81.1% to 82.1%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide peaked at 82.9% in January 2026 and was lowest at 79.1% in December 2025.

How did search popularity change for hair styling tool brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 79.8% to 82.1%.

  2. In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.

  3. Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.

  4. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

Which vacuum cleaner brands compete with Dyson?

Dyson against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Shark, BISSELL, SEBO. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBISSELLSEBOMiele
Oct 202581.9%10.2%4.9%1.9%1.1%
Nov 202582.4%11.8%3.8%1.1%1%
Dec 202581.8%12.9%3%1.2%1.1%
Jan 202682.8%10.2%3.9%1.8%1.2%
Feb 202682%9.7%5.2%1.8%1.3%
Mar 202680%10.4%5.8%2.2%1.5%
Apr 202681.4%9.5%5.4%2.3%1.4%
May 202681.6%10.4%4.7%2%1.4%
Jun 202682.6%9.5%4.6%2%1.4%
Jul 202680.2%10.6%5%2.6%1.5%
Aug 202680.6%10.2%5.5%2.2%1.5%
Sep 2026—————

  1. 1.Dyson

    80.6%

    held 1st · 7.4M estimated branded searches · +22.8% vs prior month · +0.4 points

  2. 2.Shark

    10.2%

    held 2nd · 932K estimated branded searches · +16.9% vs prior month · -0.5 points

  3. 3.BISSELL

    5.5%

    held 3rd · 506K estimated branded searches · +35.7% vs prior month · +0.5 points

  4. 4.SEBO

    2.2%

    held 4th · 198K estimated branded searches · -0.04% vs prior month · -0.5 points

  5. 5.Miele

    1.5%

    held 5th · 138K estimated branded searches · +22.5% vs prior month · 0 points

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide decreased from 81.9% to 80.6%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 82.8% in January 2026 and was lowest at 80% in March 2026.

How did search popularity change for vacuum cleaner brands worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands worldwide, from 5% to 5.5%.

  2. Estimated monthly branded searches for Miele worldwide rose 22% over 11 measured months, from 113K to 138K in August 2026.

  3. Estimated monthly branded searches for Dyson worldwide fell 12.9% over 11 measured months, from 8.5M to 7.4M in August 2026.

  4. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • dyson
  • dyson airwrap
  • dyson com
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

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How the Brand Demand Index is measured

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