Dyson vs Toto:Which is searched more?
In September 2026, Dyson had more branded searches than Toto among hand dryer brands worldwide. Dyson was estimated to have 8.1M branded searches compared to Toto’s 121K, and held a 77.5% Share of Search versus Toto’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Toto?
Compare the hand dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Toto. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Mitsubishi | Toto |
|---|---|---|---|
| Oct 2025 | 74.6% | 24.1% | 1.3% |
| Nov 2025 | 82.5% | 16.6% | 0.9% |
| Dec 2025 | 83.7% | 15.3% | 1% |
| Jan 2026 | 76.2% | 22.4% | 1.5% |
| Feb 2026 | 71.5% | 27% | 1.4% |
| Mar 2026 | 71.3% | 27.3% | 1.5% |
| Apr 2026 | 70% | 28.5% | 1.5% |
| May 2026 | 70.1% | 28.4% | 1.5% |
| Jun 2026 | 73.8% | 24.6% | 1.6% |
| Jul 2026 | 71.6% | 26.7% | 1.7% |
| Aug 2026 | 71.9% | 26.7% | 1.5% |
| Sep 2026 | 77.5% | 21.3% | 1.2% |
How has the Dyson and Toto comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Toto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among hand dryer brands worldwide moved from 74.6% to 77.5%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Toto’s estimated Share of Search among hand dryer brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 149K to 121K.
How did search popularity change for hand dryer brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among hand dryer brands worldwide, from 71.9% to 77.5%.
Estimated monthly branded searches for Toto worldwide fell 18.3% over 12 measured months, from 149K to 121K in September 2026.
Other head-to-heads among hand dryer brands
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.