Brandwave

Hand dryer brands:Which are searched most?

In September 2026, Dyson was the most searched among hand dryer brands worldwide, with an estimated 5M branded searches and 69.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson69.1%
  2. Mitsubishi30.9%
  3. Toto0.01%

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Share of SearchLeaderboard

Compare the hand dryer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand dryer brands worldwide, by month

Share of Search by month for Dyson, Mitsubishi. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMitsubishiToto
Oct 202564.6%35.4%0.01%
Nov 202573.2%26.8%<0.01%
Dec 202573.2%26.8%0.02%
Jan 202664.6%35.4%0.02%
Feb 202659.9%40.1%0.02%
Mar 202659.9%40.1%0.01%
Apr 202659.9%40.1%0.01%
May 202659.9%40.1%0.01%
Jun 202664.6%35.4%0.02%
Jul 202659.9%40.1%0.02%
Aug 202659.9%40.1%0.02%
Sep 202669.1%30.9%0.01%

This month’s ranking, September 2026

  1. 1.Dyson

    69.1%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +9.2 points.

  2. 2.Mitsubishi

    30.9%

    Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -9.2 points.

  3. 3.Toto

    0.01%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand dryer brands worldwide?

In September 2026, Dyson was the most searched among hand dryer brands worldwide, with an estimated 5M branded searches and 69.1% estimated Share of Search within this set. Mitsubishi is in 2nd place, 38.1 percentage points behind at 30.9% Share of Search.

Global hand dryer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson64.6% → 69.1%73.2%Dec 202559.9%Feb 20261st
Mitsubishi35.4% → 30.9%40.1%Apr 202626.8%Dec 20252nd
Toto0.01%0.02%Feb 2026<0.01%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among hand dryer brands worldwide increased from 64.6% to 69.1%.
  • Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among hand dryer brands worldwide decreased from 35.4% to 30.9%.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among hand dryer brands worldwide peaked at 73.2% in December 2025 and was lowest at 59.9% in February 2026.
  • Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among hand dryer brands worldwide peaked at 40.1% in April 2026 and was lowest at 26.8% in December 2025.
  • Across the 12 months ending September 2026, Toto held steady: its estimated Share of Search among hand dryer brands worldwide moved less than 0.5 percentage points.

How did search popularity change for hand dryer brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among hand dryer brands worldwide, from 59.9% to 69.1%.

  2. In September 2026, Mitsubishi lost estimated Share of Search among hand dryer brands worldwide, from 40.1% to 30.9%.

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