Brandwave

Dyson vs Excel Dryer:Which is more popular?

In September 2026, Dyson had more branded searches than Excel Dryer among hand dryer brands worldwide. Dyson had about 5 million branded searches, while Excel Dryer had 2,300. Dyson made up 69% of all hand dryer brand searches we track, and Excel Dryer accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about hand dryer brands, Excel Dryer appeared in all four answers and Dyson in three. Excel Dryer was mentioned before Dyson in every answer.

Among hand dryer brands worldwide in September 2026

Who do people search for more?

Dyson, about 2174 searches for every 1 for Excel Dryer

Dyson 5M searchesExcel Dryer 2.3K searches

Who does AI mention more?

Excel Dryer, mentioned in every answer we collected

Excel Dryer in 4 of 4Dyson in 3 of 4

Who does AI recommend more?

Excel Dryer, named ahead of Dyson in every answer

Excel Dryer first in 3Dyson never first

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Top hand dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Excel Dryer appeared in all four answers. Dyson was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Excel Dryer was listed before Dyson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Excel Dryer1st
  2. Dyson2nd
  3. Mitsubishi3rd
  4. Toto–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Excel Dryer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dyson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hand dryer brands

4 answers

  • Asked ChatGPT

    “Which hand dryer brand should I buy?”

    1. 1Excel Dryer
    2. 2Dyson
    3. 3Mitsubishi

  • Asked ChatGPT

    “What are the best hand dryer brands?”

    1. 1Excel Dryer
    2. 2Dyson
    3. 3Mitsubishi

  • Asked ChatGPT

    “What's the best hand dryer brand for public washrooms?”

    1. 1Excel Dryer
    2. 2Dyson

  • Searched Google, AI Overview

    “commercial hand dryer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “high speed hand dryer”

    1. 1Excel Dryer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Dyson or Excel Dryer more popular in search?

This chart shows how often people search Google for Dyson and Excel Dryer by name. Each line represents a brand's share of searches for all four hand dryer brands we track, month by month, from English-language searches worldwide.

Dyson and Excel Dryer among hand dryer brands worldwide, by month

Share of searches by month for Dyson, Excel Dryer. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonMitsubishiExcel DryerToto
Oct 202564.6%35.4%0.04%0.01%
Nov 202573.2%26.8%0.03%<0.01%
Dec 202573.2%26.8%0.03%0.02%
Jan 202664.6%35.4%0.03%0.02%
Feb 202659.8%40.1%0.04%0.02%
Mar 202659.9%40.1%0.04%0.01%
Apr 202659.9%40.1%0.03%0.01%
May 202659.9%40.1%0.04%0.01%
Jun 202664.6%35.4%0.04%0.02%
Jul 202659.9%40%0.04%0.02%
Aug 202659.9%40.1%0.03%0.02%
Sep 202669%30.9%0.03%0.01%

How has the Dyson and Excel Dryer comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of Excel Dryer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dyson’s share of searches among hand dryer brands worldwide moved from 64.6% to 69%, and its estimated monthly branded searches held steady at 5M.
  • Across the 12 months ending September 2026, Excel Dryer’s share of searches among hand dryer brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 2.9K to 2.3K.

How did search popularity change for hand dryer brands worldwide in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among hand dryer brands worldwide, from 59.9% to 69%.

  2. Estimated monthly branded searches for Excel Dryer worldwide fell 20.7% over 12 measured months, from 2.9K to 2.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dyson’s and Excel Dryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

1 branded search term

  • dyson

Excel Dryer

2 branded search terms

  • excel dryer
  • xlerator

How the Brand Demand Index is measured

Other head-to-heads among hand dryer brands

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