Brandwave

How popular isMitsubishi in search?

In September 2026, there were an estimated 2.2M branded searches for Mitsubishi worldwide which is down 18.2% over the last 12 months. Mitsubishi holds 21.3% estimated Share of Search among hand dryer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson77.5%
  2. Mitsubishi21.3%
  3. Toto1.2%
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Which hand dryer brands compete with Mitsubishi?

Mitsubishi against hand dryer brands worldwide, by month

Share of Search by month for Dyson, Mitsubishi. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMitsubishiToto
Oct 202574.6%24.1%1.3%
Nov 202582.5%16.6%0.9%
Dec 202583.7%15.3%1%
Jan 202676.2%22.4%1.5%
Feb 202671.5%27%1.4%
Mar 202671.3%27.3%1.5%
Apr 202670%28.5%1.5%
May 202670.1%28.4%1.5%
Jun 202673.8%24.6%1.6%
Jul 202671.6%26.7%1.7%
Aug 202671.9%26.7%1.5%
Sep 202677.5%21.3%1.2%

  1. 1.Dyson

    77.5%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +5.7 points.

  2. 2.Mitsubishi

    21.3%

    Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  3. 3.Toto

    1.2%

    Held 3rd. 121K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between Mitsubishi and its closest rivals

Every comparison with Mitsubishi

How has branded search demand for Mitsubishi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi worldwide fell from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among hand dryer brands worldwide decreased from 24.1% to 21.3%.
  • Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among hand dryer brands worldwide peaked at 28.5% in April 2026 and was lowest at 15.3% in December 2025.

How did search popularity change for hand dryer brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among hand dryer brands worldwide, from 71.9% to 77.5%.

  2. In September 2026, Mitsubishi lost estimated Share of Search among hand dryer brands worldwide, from 26.7% to 21.3%.

  3. Estimated monthly branded searches for Toto worldwide fell 18.3% over 12 measured months, from 149K to 121K in September 2026.

Where does Mitsubishi compete?

Mitsubishi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car brands30th of 851.2%Show ranking
Forklift dealer brands3rd of 713.4%Show ranking
Hand dryer brands2nd of 321.3%Shown above
Fan coil brands1st of 547.8%Show ranking
Passenger lift brands1st of 474.2%Show ranking

How is Mitsubishi measured?

Brandwave collects information about searches that people make online using Mitsubishi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitsubishi

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How the Brand Demand Index is measured

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