Brandwave

Midea vs Mitsubishi:Which is searched more?

In September 2026, Mitsubishi had more branded searches than Midea among fan coil brands worldwide. Mitsubishi was estimated to have 2.2M branded searches compared to Midea’s 550K, and held a 53.3% Share of Search versus Midea’s 13.1%. These are worldwide searches for English-language branded terms.

Share of Search among fan coil brands worldwide in September 2026Which is more popular in search, Midea or Mitsubishi?
Midea13.1%550K searches
vs
Mitsubishi53.3%2.2M searches

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Which is more popular in search, Midea or Mitsubishi?

Compare the fan coil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Midea and Mitsubishi among fan coil brands worldwide, by month

Share of Search by month for Mitsubishi, Midea. The figures are in the table below the chart.

View monthly share of search table
MonthMitsubishiPanasonicMideaDaikinLG
Oct 202559.5%20.5%9.8%9.8%0.48%
Nov 202560.6%20.7%10%8.1%0.6%
Dec 202554.6%22.9%11%11%0.54%
Jan 202659.5%20.5%9.8%9.8%0.48%
Feb 202659.5%24.1%8%8%0.48%
Mar 202657.2%21.5%9.4%11.5%0.46%
Apr 202654.5%25.1%9%10.9%0.44%
May 202653.9%24.1%10.8%10.8%0.44%
Jun 202646.9%21.3%17.2%14.1%0.46%
Jul 202648.6%21.1%17.9%11.9%0.48%
Aug 202656.4%20%13.9%9.3%0.46%
Sep 202653.3%22.5%13.1%10.7%0.43%

How has the Midea and Mitsubishi comparison changed over the last 12 months?

  • Mitsubishi was ahead of Midea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Midea’s estimated Share of Search among fan coil brands worldwide moved from 9.8% to 13.1%, and its estimated monthly branded searches moved from 450K to 550K.
  • Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among fan coil brands worldwide moved from 59.5% to 53.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

How did search popularity change for fan coil brands worldwide in September 2026?

  1. In September 2026, Mitsubishi lost estimated Share of Search among fan coil brands worldwide, from 56.4% to 53.3%.

  2. In September 2026, Midea lost estimated Share of Search among fan coil brands worldwide, from 13.9% to 13.1%.

Other head-to-heads among fan coil brands

How each brand is measured

Brandwave collects information about searches that people make online using Midea’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midea

1 branded search term

  • midea

Mitsubishi

1 branded search term

  • mitsubishi

How the Brand Demand Index is measured

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