How popular isMidea in search?
In September 2026, there were an estimated 550K branded searches for Midea worldwide which is up 22.2% over the last 12 months. Midea holds 11.7% estimated Share of Search among fan coil brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Mitsubishi47.8%Panasonic21.7%
Midea11.7%
Daikin9.6%
LG9.1%
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Which fan coil brands compete with Midea?
Share of Search by month for Mitsubishi, Panasonic, Midea, Daikin, LG. The figures are in the table below the chart.
View monthly share of search table
| Month | Mitsubishi | Panasonic | Midea | Daikin | LG |
|---|---|---|---|---|---|
| Oct 2025 | 52% | 21.1% | 8.5% | 8.5% | 9.9% |
| Nov 2025 | 54% | 21.1% | 8.9% | 7.3% | 8.8% |
| Dec 2025 | 48.4% | 22.6% | 9.7% | 9.7% | 9.5% |
| Jan 2026 | 52.5% | 20.2% | 8.6% | 8.6% | 10% |
| Feb 2026 | 52.8% | 23.1% | 7.1% | 7.1% | 9.9% |
| Mar 2026 | 50% | 20.5% | 8.2% | 10% | 11.2% |
| Apr 2026 | 49.8% | 24.3% | 8.2% | 10% | 7.8% |
| May 2026 | 49.2% | 23.3% | 9.9% | 9.9% | 7.7% |
| Jun 2026 | 42.6% | 20.8% | 15.6% | 12.8% | 8.2% |
| Jul 2026 | 44% | 20.6% | 16.2% | 10.8% | 8.5% |
| Aug 2026 | 50.5% | 19.3% | 12.4% | 8.3% | 9.5% |
| Sep 2026 | 47.8% | 21.7% | 11.7% | 9.6% | 9.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 2.2M | -18.2% | -2.7 points | |
| 2, held 2nd | 21.7% | 1M | -2.6% | +2.5 points | |
| 3, held 3rd | 11.7% | 550K | -18.3% | -0.7 points | |
| 4, moved from 5th to 4th | 9.6% | 450K | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.1% | 427K | -16.8% | -0.4 pointsmoved from 4th to 5th |
47.8%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.7 points.
21.7%
Held 2nd. 1M estimated branded searches, -2.6% vs prior month. Share +2.5 points.
3.
Midea11.7%
Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
4.
Daikin9.6%
Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.
5.
LG9.1%
Moved from 4th to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -0.4 points.
Compare search popularity between Midea and its closest rivals
Every comparison with Midea
16 comparisons
How has branded search demand for Midea changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 450K to 550K.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among fan coil brands worldwide increased from 8.5% to 11.7%.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among fan coil brands worldwide peaked at 16.2% in July 2026 and was lowest at 7.1% in February 2026.
- Across the 12 months ending September 2026, Midea rose from 5th to 3rd among fan coil brands worldwide.
How did search popularity change for fan coil brands worldwide in September 2026?
5 changes
In September 2026, Daikin overtook LG to rank 4th among fan coil brands worldwide, with 9.6% estimated Share of Search.
In September 2026, Panasonic gained estimated Share of Search among fan coil brands worldwide, from 19.3% to 21.7%.
In September 2026, Mitsubishi lost estimated Share of Search among fan coil brands worldwide, from 50.5% to 47.8%.
In September 2026, Midea lost estimated Share of Search among fan coil brands worldwide, from 12.4% to 11.7%.
Estimated monthly branded searches for LG worldwide fell 18.2% over 12 measured months, from 522K to 427K in September 2026.
Where does Midea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing machine brands | 4th of 12 | 8.6% | Show ranking |
| Fan coil brands | 3rd of 5 | 11.7% | Shown above |
| Portable dishwasher brands | 2nd of 5 | 20.8% | Show ranking |
How is Midea measured?
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- midea
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Is Midea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.