Brandwave

How popular isBeko in search?

In September 2026, there were an estimated 450K branded searches for Beko worldwide which is down 18.2% over the last 12 months. Beko holds 5.7% estimated Share of Search among washing machine brands worldwide and is ranked 7th of 13 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux19%
  2. The Warehouse19%
  3. Smeg14.7%
  4. Whirlpool13.4%
  5. Midea7%
  6. Haier6.1%
  7. Beko5.7%
  8. LG5.4%
  9. Samsung4.5%
  10. Bosch2.1%
  11. +3 more
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Which washing machine brands compete with Beko?

Beko against washing machine brands worldwide, by month

Share of Search by month for Electrolux, The Warehouse, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxThe WarehouseSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202517.6%17.6%13.9%15.1%5.3%6.9%6.5%6.1%5.3%2.4%1.3%1.6%0.39%
Nov 202524.1%16.1%14.9%13.4%4.8%6%5.9%4.8%4.6%1.8%1.8%1.4%0.36%
Dec 202517.1%20.9%15.6%12.6%5.1%7.5%6.3%5%4.5%1.9%1.9%1.3%0.31%
Jan 202616.7%20.4%15.5%14.3%5%6.5%6.1%5.8%4.4%1.9%1.5%1.2%0.37%
Feb 202616.4%20.1%15%13.9%4.9%6.4%6%6.9%5.1%1.9%1.5%1.5%0.36%
Mar 202618.6%18.6%13.8%13.2%5.6%6.9%5.6%7.6%4.7%2.1%1.7%1.4%0.41%
Apr 202618.1%22.1%11.7%14.8%5.4%8%5.4%5.2%4.2%2%1.4%1.3%0.33%
May 202618.7%18.7%12%15%6.8%8.2%5.6%5.4%4.4%2.1%1.4%1.4%0.34%
Jun 202618.1%18.1%10.2%14.5%9.9%8%6.6%5.2%4.2%2%1.4%1.3%0.33%
Jul 202615.1%18.5%12.2%15.2%10.2%6.9%6.8%5.3%4.6%2.1%1.4%1.4%0.33%
Aug 202618.5%18.5%12.7%13.2%8.3%5.9%5.5%6.3%5.2%2.5%1.7%1.4%0.33%
Sep 202619%19%14.7%13.4%7%6.1%5.7%5.4%4.5%2.1%1.4%1.4%0.34%

  1. 1.Electrolux

    19%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.The Warehouse

    19%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Smeg

    14.7%

    Moved from 4th to 3rd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2 points.

  4. 4.Whirlpool

    13.4%

    Moved from 3rd to 4th. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  5. 5.Midea

    7%

    Held 5th. 550K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  6. 6.Haier

    6.1%

    Moved from 7th to 6th. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Beko

    5.7%

    Moved from 8th to 7th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.LG

    5.4%

    Moved from 6th to 8th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  9. 9.Samsung

    4.5%

    Held 9th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

  10. 10.Bosch

    2.1%

    Held 10th. 169K estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  11. 11.Miele

    1.4%

    Held 11th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Westinghouse

    1.4%

    Held 12th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Fisher & Paykel

    0.34%

    Held 13th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Beko and its closest rivals

Every comparison with Beko

How has branded search demand for Beko changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide decreased from 6.5% to 5.7%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide peaked at 6.8% in July 2026 and was lowest at 5.4% in April 2026.
  • Across the 12 months ending September 2026, Beko fell from 6th to 7th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 3rd among washing machine brands worldwide, with 14.7% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  3. In September 2026, The Warehouse gained estimated Share of Search among washing machine brands worldwide, from 18.5% to 19%.

  4. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 8.3% to 7%.

  5. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 6.3% to 5.4%.

  6. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 5.2% to 4.5%.

Where does Beko compete?

Beko is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Upright Freezer brands4th of 62.8%Show ranking
Chest Freezer brands4th of 43%Show ranking
Washing machine brands7th of 135.7%Shown above
Fridge brands5th of 157.8%Show ranking
Oven Element brands4th of 79.3%Show ranking
Home appliance brands4th of 109.4%Show ranking
Oil Water Separator brands3rd of 710.1%Show ranking
Freestanding Oven brands4th of 811.6%Show ranking
Oven Shelf brands3rd of 612%Show ranking
Integrated Dishwasher brands3rd of 614.2%Show ranking
Fridge Parts brands3rd of 614.9%Show ranking
Slimline Dishwasher brands3rd of 615.1%Show ranking
Spare Parts brands3rd of 516.1%Show ranking
Dishwasher Parts brands2nd of 716.9%Show ranking
Condenser Tumble Dryer brands2nd of 617%Show ranking
Fridge freezer brands3rd of 618.4%Show ranking
Dishwasher Salt brands2nd of 521%Show ranking
Under Counter Freezer brands2nd of 524.5%Show ranking
Fridge Spares brands1st of 441.4%Show ranking

How is Beko measured?

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beko

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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