Beko vs Fisher & Paykel:Which is searched more?
In September 2026, Beko had more branded searches than Fisher & Paykel among washing machine brands worldwide. Beko was estimated to have 450K branded searches compared to Fisher & Paykel’s 27.1K, and held a 5.7% Share of Search versus Fisher & Paykel’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beko or Fisher & Paykel?
Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beko, Fisher & Paykel. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | The Warehouse | Smeg | Whirlpool | Midea | Haier | Beko | LG | Samsung | Bosch | Miele | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 17.6% | 13.9% | 15.1% | 5.3% | 6.9% | 6.5% | 6.1% | 5.3% | 2.4% | 1.3% | 1.6% | 0.39% |
| Nov 2025 | 24.1% | 16.1% | 14.9% | 13.4% | 4.8% | 6% | 5.9% | 4.8% | 4.6% | 1.8% | 1.8% | 1.4% | 0.36% |
| Dec 2025 | 17.1% | 20.9% | 15.6% | 12.6% | 5.1% | 7.5% | 6.3% | 5% | 4.5% | 1.9% | 1.9% | 1.3% | 0.31% |
| Jan 2026 | 16.7% | 20.4% | 15.5% | 14.3% | 5% | 6.5% | 6.1% | 5.8% | 4.4% | 1.9% | 1.5% | 1.2% | 0.37% |
| Feb 2026 | 16.4% | 20.1% | 15% | 13.9% | 4.9% | 6.4% | 6% | 6.9% | 5.1% | 1.9% | 1.5% | 1.5% | 0.36% |
| Mar 2026 | 18.6% | 18.6% | 13.8% | 13.2% | 5.6% | 6.9% | 5.6% | 7.6% | 4.7% | 2.1% | 1.7% | 1.4% | 0.41% |
| Apr 2026 | 18.1% | 22.1% | 11.7% | 14.8% | 5.4% | 8% | 5.4% | 5.2% | 4.2% | 2% | 1.4% | 1.3% | 0.33% |
| May 2026 | 18.7% | 18.7% | 12% | 15% | 6.8% | 8.2% | 5.6% | 5.4% | 4.4% | 2.1% | 1.4% | 1.4% | 0.34% |
| Jun 2026 | 18.1% | 18.1% | 10.2% | 14.5% | 9.9% | 8% | 6.6% | 5.2% | 4.2% | 2% | 1.4% | 1.3% | 0.33% |
| Jul 2026 | 15.1% | 18.5% | 12.2% | 15.2% | 10.2% | 6.9% | 6.8% | 5.3% | 4.6% | 2.1% | 1.4% | 1.4% | 0.33% |
| Aug 2026 | 18.5% | 18.5% | 12.7% | 13.2% | 8.3% | 5.9% | 5.5% | 6.3% | 5.2% | 2.5% | 1.7% | 1.4% | 0.33% |
| Sep 2026 | 19% | 19% | 14.7% | 13.4% | 7% | 6.1% | 5.7% | 5.4% | 4.5% | 2.1% | 1.4% | 1.4% | 0.34% |
How has the Beko and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Beko was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide moved from 6.5% to 5.7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands worldwide moved from 0.39% to 0.34%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for washing machine brands worldwide in September 2026?
2 changes
In September 2026, Beko rose from 8th to 7th among washing machine brands worldwide.
Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Other head-to-heads among washing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Beko’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
1 branded search term
- beko
Fisher & Paykel
1 branded search term
- fisher paykel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.