Brandwave

Home appliance brands:Which are searched most?

In September 2026, Electrolux was the most searched among home appliance brands worldwide, with an estimated 1.5M branded searches and 36.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux36.3%
  2. Smeg24.8%
  3. Beko10.9%
  4. LG9.3%
  5. Haier8.9%
  6. Samsung3.6%
  7. Miele2.7%
  8. Westinghouse2.7%
  9. Fisher & Paykel0.66%
  10. Bosch0.09%

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Share of SearchLeaderboard

Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home appliance brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Beko, LG, Haier, Samsung, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoLGHaierSamsungMieleWestinghouseFisher & PaykelBosch
Oct 202533.7%23.5%12.3%10.6%10.1%3.4%2.5%3%0.74%0.1%
Nov 202541.6%22.7%10.2%7.3%8.4%3.4%3.1%2.5%0.62%0.08%
Dec 202532.3%25.8%11.8%8.4%11.8%3.2%3.6%2.4%0.58%0.09%
Jan 202632.4%26.5%11.9%10.2%9.7%3.2%2.9%2.4%0.71%0.09%
Feb 202630.9%25.5%11.4%12%9.3%4.4%2.8%2.8%0.69%0.11%
Mar 202633.8%22.7%10.1%12.9%10.1%4%3.1%2.5%0.75%0.1%
Apr 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
May 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
Jun 202636.4%17.8%13.3%9.5%13.3%3.6%2.7%2.7%0.66%0.09%
Jul 202631.1%22.5%14%10%11.5%4.5%2.8%2.8%0.69%0.09%
Aug 202636.2%21.7%10.9%11.4%8.9%4.2%3.3%2.7%0.65%0.09%
Sep 202636.3%24.8%10.9%9.3%8.9%3.6%2.7%2.7%0.66%0.09%

This month’s ranking, September 2026

  1. 1.Electrolux

    36.3%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    24.8%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.1 points.

  3. 3.Beko

    10.9%

    Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.LG

    9.3%

    Moved from 3rd to 4th. 386K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Haier

    8.9%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Samsung

    3.6%

    Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.6 points.

  7. 7.Miele

    2.7%

    Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  8. 8.Westinghouse

    2.7%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fisher & Paykel

    0.66%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bosch

    0.09%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among home appliance brands worldwide?

In September 2026, Electrolux was the most searched among home appliance brands worldwide, with an estimated 1.5M branded searches and 36.3% estimated Share of Search within this set. Smeg is in 2nd place, 11.5 percentage points behind at 24.8% Share of Search.

Global home appliance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Electrolux33.7% → 36.3%41.6%Nov 202530.9%Feb 20261st
Smeg23.5% → 24.8%26.5%Jan 202617.8%Jun 20262nd
Beko12.3% → 10.9%14%Jul 202610.1%Mar 20263rd
LG10.6% → 9.3%12.9%Mar 20267.3%Nov 20254th
Haier10.1% → 8.9%13.3%Jun 20268.4%Nov 20255th
Samsung3.4% → 3.6%4.5%Jul 20263.2%Dec 20256th
Miele2.5% → 2.7%3.6%Dec 20252.5%Oct 20258th → 7th
Westinghouse3% → 2.7%3%Oct 20252.4%Dec 20257th → 8th
Fisher & Paykel0.74% → 0.66%0.75%Mar 20260.58%Dec 20259th
Bosch0.1% → 0.09%0.11%Feb 20260.08%Nov 202510th

Each finding as a sentence

  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among home appliance brands worldwide increased from 33.7% to 36.3%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide increased from 23.5% to 24.8%.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among home appliance brands worldwide decreased from 12.3% to 10.9%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide decreased from 10.6% to 9.3%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among home appliance brands worldwide decreased from 10.1% to 8.9%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among home appliance brands worldwide peaked at 41.6% in November 2025 and was lowest at 30.9% in February 2026.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide peaked at 26.5% in January 2026 and was lowest at 17.8% in June 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among home appliance brands worldwide peaked at 14% in July 2026 and was lowest at 10.1% in March 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide peaked at 12.9% in March 2026 and was lowest at 7.3% in November 2025.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among home appliance brands worldwide peaked at 13.3% in June 2026 and was lowest at 8.4% in November 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home appliance brands worldwide peaked at 4.5% in July 2026 and was lowest at 3.2% in December 2025.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among home appliance brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.5% in October 2025.
  • Across the 12 months ending September 2026, Miele rose from 8th to 7th among home appliance brands worldwide.
  • Across the 12 months ending September 2026, Westinghouse fell from 7th to 8th among home appliance brands worldwide.
  • Across the 12 months ending September 2026, Samsung, Fisher & Paykel and Bosch held steady: their estimated Share of Search among home appliance brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.7% to 24.8%.

  2. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.

  3. In September 2026, Miele lost estimated Share of Search among home appliance brands worldwide, from 3.3% to 2.7%.

  4. In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.

  5. In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.

  6. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  7. Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  8. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

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