Brandwave

How popular isFrigidaire?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 5.6% of all global home appliance brand searches, placing Frigidaire seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about home appliance brands, Frigidaire appeared in three of the five answers and was the sixth most recommended of the 13.

Search and AI answers in September 2026

Frigidaire is the seventh most searched of 13 competitors and the sixth most recommended in AI answers.

  1. ElectroluxShare of searches 27.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. SmegShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WhirlpoolShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. BekoShare of searches 8.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FrigidaireShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+8 more

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Appliances2nd
  3. Whirlpool3rd
  4. LG4th
  5. Electrolux5th
  6. Frigidaire6th
  7. Miele7th
  8. Samsung8th
  9. Fisher & Paykel8th
  10. Smeg–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whirlpool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which home appliance brands compete with Frigidaire?

Frigidaire against home appliance brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Whirlpool, Beko, LG, Haier, Frigidaire, Samsung, Miele, GE Appliances, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWhirlpoolBekoLGHaierFrigidaireSamsungMieleGE AppliancesWestinghouseFisher & PaykelBosch
Oct 202525.3%17.7%16.9%9.3%8%7.6%5.1%2.5%1.9%2.3%2.3%0.56%0.53%
Nov 202532.7%17.8%14.6%8%5.8%6.6%4.4%2.7%2.4%2%2%0.48%0.55%
Dec 202525.6%20.5%14.1%9.4%6.7%9.4%4.2%2.6%2.8%1.9%1.9%0.46%0.54%
Jan 202624.6%20.1%16.4%9%7.7%7.4%4.9%2.5%2.2%2.2%1.8%0.54%0.52%
Feb 202623.7%19.5%16%8.7%9.2%7.1%4.8%3.4%2.2%2.1%2.1%0.53%0.61%
Mar 202626.3%17.7%14.4%7.9%10%7.9%5.3%3.1%2.4%1.9%1.9%0.58%0.55%
Apr 202627.1%15.5%18.1%8.1%7.1%9.9%4.4%2.7%2%2%2%0.49%0.48%
May 202626.9%15.3%17.9%8.1%7%9.9%5.4%2.7%2%2%2%0.49%0.48%
Jun 202627%13.2%18%9.9%7%9.9%5.4%2.7%2%2%2%0.49%0.46%
Jul 202622.8%16.5%18.7%10.3%7.3%8.4%5.6%3.3%2.1%2.1%2.1%0.51%0.57%
Aug 202627.8%16.6%15.2%8.3%8.7%6.8%5.6%3.2%2.5%2%2%0.5%0.57%
Sep 202627.9%19%15.3%8.4%7.2%6.8%5.6%2.8%2.1%2%2%0.5%0.48%

  1. 1.Electrolux

    27.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    19%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.4 points.

  3. 3.Whirlpool

    15.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    8.4%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.2%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.Haier

    6.8%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Frigidaire

    5.6%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Samsung

    2.8%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  9. 9.Miele

    2.1%

    Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.GE Appliances

    2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Westinghouse

    2%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.5%

    Moved from 13th to 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Bosch

    0.48%

    Moved from 12th to 13th. 25.8K estimated branded searches, -16% vs prior month. Share -0.1 points.

Compare popularity between Frigidaire and its closest rivals

Every comparison with Frigidaire

38 comparisons

How has branded search demand for Frigidaire changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among home appliance brands worldwide increased from 5.1% to 5.6%.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among home appliance brands worldwide peaked at 5.6% in July 2026 and was lowest at 4.2% in December 2025.

How did search popularity change for home appliance brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among home appliance brands worldwide, from 16.6% to 19%.

  2. In September 2026, LG lost share of searches among home appliance brands worldwide, from 8.7% to 7.2%.

  3. In September 2026, Beko rose from 5th to 4th among home appliance brands worldwide.

  4. In September 2026, Fisher & Paykel rose from 13th to 12th among home appliance brands worldwide.

  5. In September 2026, Bosch fell from 12th to 13th among home appliance brands worldwide.

  6. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Frigidaire’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frigidaire
  • frigidaire mini fridge
  • frigidaire oven
  • frigidaire range

How the Brand Demand Index is measured

Who owns Frigidaire?

Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Frigidaire compete?

Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands7th of 145.6%Show ranking
Home appliance brands7th of 135.6%Shown above
Oven brands9th of 100.53%Show ranking
Chest freezer brands5th of 612.3%Show ranking
Upright freezer brands5th of 713.6%Show ranking
Bar fridge brands4th of 915.5%Show ranking
Heater and dehumidifier brands3rd of 817.3%Show ranking
Dehumidifier brands3rd of 817.7%Show ranking
Deep freezer brands3rd of 520.2%Show ranking
Mini fridge brands4th of 82.5%Show ranking
Beverage cooler brands2nd of 836.5%Show ranking
Countertop ice maker brands1st of 681.9%Show ranking
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