Brandwave

Frigidaire vs LG:Which is more popular?

In September 2026, LG had more branded searches than Frigidaire among home appliance brands worldwide. LG had about 386,000 branded searches, while Frigidaire had 301,000. LG made up 7.2% of all home appliance brand searches we track, and Frigidaire accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about home appliance brands, LG appeared in all five answers and Frigidaire in three. LG was mentioned before Frigidaire in every answer.

Among home appliance brands worldwide in September 2026

Who do people search for more?

LG, about 28% more searches than Frigidaire

LG 386K searchesFrigidaire 301K searches

Who does AI mention more?

LG, mentioned in every answer we collected

LG in 5 of 5Frigidaire in 3 of 5

Who does AI recommend more?

LG, named ahead of Frigidaire in every answer

LG first in 5Frigidaire never first

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Frigidaire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LG was listed before Frigidaire in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Appliances2nd
  3. Whirlpool3rd
  4. LG4th
  5. Electrolux5th
  6. Frigidaire6th
  7. Miele7th
  8. Samsung8th
  9. Fisher & Paykel8th
  10. Smeg–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whirlpool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frigidaire or LG more popular in search?

This chart shows how often people search Google for Frigidaire and LG by name. Each line represents a brand's share of searches for all 13 home appliance brands we track, month by month, from English-language searches worldwide.

Frigidaire and LG among home appliance brands worldwide, by month

Share of searches by month for LG, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWhirlpoolBekoLGHaierFrigidaireSamsungMieleGE AppliancesWestinghouseFisher & PaykelBosch
Oct 202525.3%17.7%16.9%9.3%8%7.6%5.1%2.5%1.9%2.3%2.3%0.56%0.53%
Nov 202532.7%17.8%14.6%8%5.8%6.6%4.4%2.7%2.4%2%2%0.48%0.55%
Dec 202525.6%20.5%14.1%9.4%6.7%9.4%4.2%2.6%2.8%1.9%1.9%0.46%0.54%
Jan 202624.6%20.1%16.4%9%7.7%7.4%4.9%2.5%2.2%2.2%1.8%0.54%0.52%
Feb 202623.7%19.5%16%8.7%9.2%7.1%4.8%3.4%2.2%2.1%2.1%0.53%0.61%
Mar 202626.3%17.7%14.4%7.9%10%7.9%5.3%3.1%2.4%1.9%1.9%0.58%0.55%
Apr 202627.1%15.5%18.1%8.1%7.1%9.9%4.4%2.7%2%2%2%0.49%0.48%
May 202626.9%15.3%17.9%8.1%7%9.9%5.4%2.7%2%2%2%0.49%0.48%
Jun 202627%13.2%18%9.9%7%9.9%5.4%2.7%2%2%2%0.49%0.46%
Jul 202622.8%16.5%18.7%10.3%7.3%8.4%5.6%3.3%2.1%2.1%2.1%0.51%0.57%
Aug 202627.8%16.6%15.2%8.3%8.7%6.8%5.6%3.2%2.5%2%2%0.5%0.57%
Sep 202627.9%19%15.3%8.4%7.2%6.8%5.6%2.8%2.1%2%2%0.5%0.48%

How has the Frigidaire and LG comparison changed over the last 12 months?

3 findings
  • LG was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among home appliance brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, LG’s share of searches among home appliance brands worldwide moved from 8% to 7.2%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for home appliance brands worldwide in September 2026?

1 change

  1. In September 2026, LG lost share of searches among home appliance brands worldwide, from 8.7% to 7.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

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