Brandwave

How popular isSmeg in search?

In September 2026, there were an estimated 1.2M branded searches for Smeg worldwide which held steady over the last 12 months. Smeg holds 24.8% estimated Share of Search among home appliance brands worldwide and is ranked 2nd of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux36.3%
  2. Smeg24.8%
  3. Beko10.9%
  4. LG9.3%
  5. Haier8.9%
  6. Samsung3.6%
  7. Miele2.7%
  8. Westinghouse2.7%
  9. Fisher & Paykel0.66%
  10. Bosch0.09%
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Which home appliance brands compete with Smeg?

Smeg against home appliance brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Beko, LG, Haier, Samsung, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoLGHaierSamsungMieleWestinghouseFisher & PaykelBosch
Oct 202533.7%23.5%12.3%10.6%10.1%3.4%2.5%3%0.74%0.1%
Nov 202541.6%22.7%10.2%7.3%8.4%3.4%3.1%2.5%0.62%0.08%
Dec 202532.3%25.8%11.8%8.4%11.8%3.2%3.6%2.4%0.58%0.09%
Jan 202632.4%26.5%11.9%10.2%9.7%3.2%2.9%2.4%0.71%0.09%
Feb 202630.9%25.5%11.4%12%9.3%4.4%2.8%2.8%0.69%0.11%
Mar 202633.8%22.7%10.1%12.9%10.1%4%3.1%2.5%0.75%0.1%
Apr 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
May 202636.1%20.6%10.8%9.4%13.3%3.6%2.7%2.7%0.65%0.11%
Jun 202636.4%17.8%13.3%9.5%13.3%3.6%2.7%2.7%0.66%0.09%
Jul 202631.1%22.5%14%10%11.5%4.5%2.8%2.8%0.69%0.09%
Aug 202636.2%21.7%10.9%11.4%8.9%4.2%3.3%2.7%0.65%0.09%
Sep 202636.3%24.8%10.9%9.3%8.9%3.6%2.7%2.7%0.66%0.09%

  1. 1.Electrolux

    36.3%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    24.8%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.1 points.

  3. 3.Beko

    10.9%

    Moved from 4th to 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.LG

    9.3%

    Moved from 3rd to 4th. 386K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Haier

    8.9%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Samsung

    3.6%

    Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.6 points.

  7. 7.Miele

    2.7%

    Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  8. 8.Westinghouse

    2.7%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fisher & Paykel

    0.66%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bosch

    0.09%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smeg and its closest rivals

Every comparison with Smeg

How has branded search demand for Smeg changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide increased from 23.5% to 24.8%.
  • Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide peaked at 26.5% in January 2026 and was lowest at 17.8% in June 2026.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.7% to 24.8%.

  2. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.

  3. In September 2026, Miele lost estimated Share of Search among home appliance brands worldwide, from 3.3% to 2.7%.

  4. In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.

  5. In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.

  6. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does Smeg compete?

Smeg is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands2nd of 1520.4%Show ranking
Coffee maker brands2nd of 818.2%Show ranking
Washing machine brands2nd of 1221.1%Show ranking
Home appliance brands2nd of 1024.8%Shown above
Freestanding oven brands2nd of 830.4%Show ranking
Stick blender brands2nd of 629.8%Show ranking
Pasta maker brands2nd of 533.9%Show ranking
Oven and cooktop brands2nd of 636.6%Show ranking
Stand mixer brands2nd of 630%Show ranking
Hand mixer brands2nd of 538.8%Show ranking
Electric kettle brands2nd of 535.9%Show ranking
Oven brands2nd of 538.4%Show ranking
Toaster brands1st of 567%Show ranking
Water kettle brands1st of 373.5%Show ranking
Tea kettle brands1st of 669.7%Show ranking

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • smeg
  • smeg coffee machine
  • smeg fridge
  • smeg toaster

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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