Philips vs Smeg:Which is more popular by branded search?
In August 2026, Philips had more branded searches than Smeg among electric kettle brands worldwide. Philips was estimated to have 1.1M branded searches compared to Smeg’s 673K, and held a 31.2% Share of Search versus Smeg’s 19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or Smeg?
Compare the electric kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Smeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | KitchenAid | Smeg | Russell Hobbs |
|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 20.1% | 29.9% | 20.2% | 3.3% |
| Nov 2025 | 22.7% | 24.1% | 32.5% | 17.8% | 2.9% |
| Dec 2025 | 24.1% | 23.6% | 32% | 17.5% | 2.9% |
| Jan 2026 | 24.3% | 23.5% | 27.1% | 22.2% | 3% |
| Feb 2026 | 26.6% | 20.7% | 27.3% | 22.4% | 3% |
| Mar 2026 | 26.2% | 20.9% | 27.4% | 22.5% | 3% |
| Apr 2026 | 27% | 22.1% | 28.8% | 19.4% | 2.6% |
| May 2026 | 27.9% | 23.5% | 25.2% | 20.6% | 2.8% |
| Jun 2026 | 28.9% | 24.6% | 26.1% | 17.5% | 2.9% |
| Jul 2026 | 30.2% | 24.3% | 23.6% | 19.3% | 2.6% |
| Aug 2026 | 31.2% | 23.9% | 23.3% | 19% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Philips and Smeg comparison changed over the last 12 months?
3 findings
- Philips was ahead of Smeg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric kettle brands worldwide moved from 26.5% to 31.2%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among electric kettle brands worldwide moved from 20.2% to 19%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for electric kettle brands worldwide in August 2026?
2 changes
In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%.
Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.