Brandwave

How popular isCuisinart?

In September 2026, people searched for Cuisinart by name about 226,000 times worldwide, a 16.6% decrease from the previous year. These searches made up 6.8% of all global electric kettle brand searches, placing Cuisinart third out of eight brands. When we asked both ChatGPT and Google AI Overviews about electric kettle brands, Cuisinart appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Cuisinart is the third most searched of 8 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 40.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SmegShare of searches 33.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CuisinartShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. BrevilleShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. PhilipsShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top electric kettle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cuisinart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cuisinart is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Fellow2nd
  3. OXO3rd
  4. Breville4th
  5. KitchenAid–
  6. Smeg–
  7. Philips–
  8. Russell Hobbs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric kettle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which electric kettle brands compete with Cuisinart?

Cuisinart against electric kettle brands worldwide, by month

Share of searches by month for KitchenAid, Smeg, Cuisinart, Breville, Philips, Russell Hobbs, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegCuisinartBrevillePhilipsRussell HobbsOXOFellow
Oct 202548.9%28.1%6.9%3.6%3%5.2%3.7%0.7%
Nov 202553.9%23.2%7.9%4.5%2.3%4.4%3%0.82%
Dec 202554.8%22.9%8.2%4.5%2%4.3%2.5%0.78%
Jan 202644.2%30.6%9.4%4%2.6%4.9%3.3%0.9%
Feb 202645.3%31.3%7.2%4.2%2.8%4.9%3.5%0.82%
Mar 202645.2%30.2%8.7%4%2.7%5%3.3%0.91%
Apr 202648.4%28.2%7%4.4%2.9%4.6%3.7%0.86%
May 202644.6%29.5%8.5%4.7%3.1%4.8%3.8%0.99%
Jun 202644.7%28.2%8.1%5.2%3.3%5.3%4.3%0.95%
Jul 202643.2%30.1%8.7%4.7%3.7%4.8%3.9%0.87%
Aug 202641.9%30.9%8.7%4.6%4.3%4.8%3.8%1%
Sep 202640.8%33.5%6.8%5.3%4.8%4.4%3.6%0.79%

  1. 1.KitchenAid

    40.8%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.1 points.

  2. 2.Smeg

    33.5%

    Held 2nd. 1M estimated branded searches, +16.7% vs prior month. Share +2.7 points.

  3. 3.Cuisinart

    6.8%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.9 points.

  4. 4.Breville

    5.3%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  5. 5.Philips

    4.8%

    Moved from 6th to 5th. 150K estimated branded searches, +20% vs prior month. Share +0.5 points.

  6. 6.Russell Hobbs

    4.4%

    Moved from 4th to 6th. 138K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.OXO

    3.6%

    Held 7th. 112K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Fellow

    0.79%

    Held 8th. 24.7K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare popularity between Cuisinart and its closest rivals

Every comparison with Cuisinart

95 comparisons

How has branded search demand for Cuisinart changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cuisinart worldwide fell from 272K to 226K.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among electric kettle brands worldwide peaked at 9.4% in January 2026 and was lowest at 6.8% in September 2026.

How did search popularity change for electric kettle brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville overtook Russell Hobbs to rank 4th among electric kettle brands worldwide, with 5.3% of the searches.

  2. In September 2026, Philips overtook Russell Hobbs to rank 5th among electric kettle brands worldwide, with 4.8% of the searches.

  3. In September 2026, Smeg gained share of searches among electric kettle brands worldwide, from 30.9% to 33.5%.

  4. In September 2026, Cuisinart lost share of searches among electric kettle brands worldwide, from 8.7% to 6.8%.

  5. In September 2026, KitchenAid lost share of searches among electric kettle brands worldwide, from 41.9% to 40.8%.

  6. Russell Hobbs’ share of searches among electric kettle brands worldwide has lost ground for 3 months in a row, from 5.3% to 4.4% in September 2026.

How are Cuisinart’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cuisinart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cuisinart
  • cuisinart bread maker
  • cuisinart dutch oven
  • cuisinart food processor
  • cuisinart griddle

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How the Brand Demand Index is measured

Where does Cuisinart compete?

Cuisinart is ranked in 46 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands8th of 122.8%Show ranking
Coffee maker brands7th of 103%Show ranking
Ice cream maker brands4th of 65.8%Show ranking
Toaster oven brands5th of 75.9%Show ranking
Stick blender brands6th of 75%Show ranking
Electric kettle brands3rd of 86.8%Shown above
Measuring cups brands3rd of 75.4%Show ranking
Stand mixer brands5th of 85.6%Show ranking
Pasta maker brands4th of 76.9%Show ranking
Crock pot brands3rd of 67%Show ranking
Hand mixer brands3rd of 67.7%Show ranking
Pots and pans brands3rd of 97%Show ranking
Can opener brands4th of 59.2%Show ranking
Hand blender brands3rd of 79.6%Show ranking
BBQ tool brands3rd of 68.1%Show ranking
Turkey roaster brands2nd of 48.9%Show ranking
Roasting pan brands2nd of 68.9%Show ranking
Food processor brands2nd of 511.9%Show ranking
Burr grinder brands2nd of 711.7%Show ranking
Salad spinner brands2nd of 412.5%Show ranking
Box grater brands2nd of 312.5%Show ranking
Bread maker brands2nd of 613.8%Show ranking
Toaster brands3rd of 710.7%Show ranking
Portable grill brands4th of 711.1%Show ranking
Mini chopper brands2nd of 413.4%Show ranking
Knife set brands2nd of 1111.5%Show ranking
Tea kettle brands3rd of 612.1%Show ranking
Grill brush brands2nd of 913.3%Show ranking
Ceramic cookware brands3rd of 613.6%Show ranking
Slow cooker brands3rd of 713.7%Show ranking
Portable BBQ brands3rd of 514.6%Show ranking
Grill mat brands2nd of 514.6%Show ranking
Pancake maker brands4th of 91.2%Show ranking
Mixing bowls brands1st of 528.6%Show ranking
Food dehydrator brands2nd of 631.7%Show ranking
Pizza stone brands2nd of 725.2%Show ranking
Crepe maker brands1st of 632.5%Show ranking
Pizza peel brands1st of 726.7%Show ranking
Meat slicer brands2nd of 733.4%Show ranking
Pasta attachment brands2nd of 329.5%Show ranking
Waffle iron brands1st of 441.9%Show ranking
Belgian waffle maker brands1st of 542.3%Show ranking
Egg cooker brands1st of 446.4%Show ranking
Food scale brands1st of 648.1%Show ranking
Pizza cutter brands1st of 447.3%Show ranking
Dutch oven brands5th of 111.8%Show ranking
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