Brandwave

How popular isSunbeam in search?

In September 2026, there were an estimated 100K branded searches for Sunbeam worldwide which is down 22% over the last 12 months. Sunbeam holds 1.4% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 9th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix25%
  2. KitchenAid17.5%
  3. Ninja15.6%
  4. Philips13.3%
  5. Breville12%
  6. Tefal7.7%
  7. Kenwood5.4%
  8. Russell Hobbs2.1%
  9. Sunbeam1.4%
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Which small kitchen appliance brands compete with Sunbeam?

Sunbeam against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Philips, Breville, Tefal, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaPhilipsBrevilleTefalKenwoodRussell HobbsSunbeam
Oct 202522.6%22.6%13.6%12.8%10.1%7.2%6.9%2.6%1.6%
Nov 202519.5%25.8%15%10.5%11.8%8%5.9%2.2%1.3%
Dec 202519.9%26.7%14.3%11.7%12%6.5%5.2%2.2%1.6%
Jan 202621.1%20.9%15.8%11.9%12.1%8.2%5.5%2.5%2%
Feb 202624.8%19.7%14.7%12.6%10.3%7.7%6.3%2.3%1.7%
Mar 202624.3%20%14.4%11.9%10.1%7.6%7.5%2.4%1.9%
Apr 202621.6%21.2%15.8%12.8%11%6.7%6.9%2.2%1.9%
May 202622.5%19.4%14.5%13%11.5%8.2%6.8%2.3%1.9%
Jun 202623%17.9%16.9%13.3%11.9%7%6.1%2.3%1.7%
Jul 202619.5%19.6%14.9%16%13.5%6.2%6.3%2.4%1.7%
Aug 202621.7%17.7%16.6%15.2%12.2%6.9%5.7%2.2%1.7%
Sep 202625%17.5%15.6%13.3%12%7.7%5.4%2.1%1.4%

  1. 1.Thermomix

    25%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.KitchenAid

    17.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.

  3. 3.Ninja

    15.6%

    Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Philips

    13.3%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.

  5. 5.Breville

    12%

    Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  6. 6.Tefal

    7.7%

    Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  7. 7.Kenwood

    5.4%

    Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Russell Hobbs

    2.1%

    Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sunbeam

    1.4%

    Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.4 points.

Compare search popularity between Sunbeam and its closest rivals

Every comparison with Sunbeam

How has branded search demand for Sunbeam changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunbeam worldwide fell from 129K to 100K.
  • Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands worldwide held steady, from 1.6% to 1.4%.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.9% to 7.7%.

  3. In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 15.2% to 13.3%.

  4. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

Where does Sunbeam compete?

Sunbeam is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands9th of 91.4%Shown above
Coffee machine brands6th of 61.6%Show ranking
Stand mixer brands6th of 62.5%Show ranking
Irons6th of 63.3%Show ranking
Slow cooker brands5th of 53.7%Show ranking
Food processor brands4th of 54%Show ranking
Bread maker brands5th of 54.1%Show ranking
Egg poacher brands3rd of 46.7%Show ranking
Crepe maker brands4th of 47.5%Show ranking
Food dehydrator brands4th of 510.4%Show ranking
Vacuum sealer brands3rd of 513.6%Show ranking
Heated blanket brands1st of 635.4%Show ranking

How is Sunbeam measured?

Brandwave collects information about searches that people make online using Sunbeam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sunbeam
  • sunbeam coffee machine
  • sunbeam heated blanket
  • sunbeam mixmaster

Do you work for Sunbeam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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