Sunbeam vs Tefal:Which is more popular by branded search?
In August 2026, Tefal had more branded searches than Sunbeam among irons worldwide. Tefal was estimated to have 368K branded searches compared to Sunbeam’s 90.5K, and held an 18.4% Share of Search versus Sunbeam’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sunbeam or Tefal?
Compare the irons people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | Bosch | Rowenta | Sunbeam | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 20.5% | 9.4% | 9.2% | 4.1% | 7.5% |
| Nov 2025 | 48.3% | 25.4% | 6.5% | 11.4% | 3.4% | 5.1% |
| Dec 2025 | 54.2% | 21.6% | 6.7% | 9.6% | 3.5% | 4.3% |
| Jan 2026 | 48.3% | 24.3% | 7.6% | 10.9% | 4% | 4.9% |
| Feb 2026 | 51.4% | 23.7% | 7.4% | 8.7% | 3.9% | 4.8% |
| Mar 2026 | 49.7% | 23.4% | 8.9% | 8.6% | 4.7% | 4.7% |
| Apr 2026 | 51.9% | 20.4% | 9.5% | 9.1% | 5% | 4.1% |
| May 2026 | 48% | 23.7% | 9% | 10.6% | 4.8% | 3.9% |
| Jun 2026 | 49.4% | 20% | 9.2% | 13.3% | 4% | 4% |
| Jul 2026 | 55% | 15.7% | 8.9% | 12.8% | 3.9% | 3.9% |
| Aug 2026 | 54.9% | 18.4% | 10.3% | 8.2% | 4.5% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sunbeam and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Sunbeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among irons worldwide moved from 4.1% to 4.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among irons worldwide moved from 20.5% to 18.4%, and its estimated monthly branded searches moved from 450K to 368K.
How each brand is measured
Brandwave collects information about searches that people make online using Sunbeam’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.