How popular isThermomix in search?
In September 2026, there were an estimated 1.8M branded searches for Thermomix worldwide which held steady over the last 12 months. Thermomix holds 33.8% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 1st of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thermomix33.8%
KitchenAid23.5%
Ninja15.2%Tefal10.3%
Kenwood7.3%Breville3%
Russell Hobbs2.8%Philips2.5%
Sunbeam1.5%
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Which small kitchen appliance brands compete with Thermomix?
Share of Search by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Breville, Russell Hobbs, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | KitchenAid | Ninja | Tefal | Kenwood | Breville | Russell Hobbs | Philips | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 29.7% | 13.4% | 9.5% | 9% | 2.2% | 3.4% | 1.5% | 1.6% |
| Nov 2025 | 25.6% | 34% | 14% | 10.5% | 7.8% | 2.8% | 2.9% | 1.3% | 1.2% |
| Dec 2025 | 26.4% | 35.5% | 14.4% | 8.7% | 6.9% | 2.9% | 2.9% | 1.1% | 1.2% |
| Jan 2026 | 28.6% | 28.3% | 15.6% | 11.2% | 7.4% | 2.6% | 3.4% | 1.4% | 1.6% |
| Feb 2026 | 32.6% | 25.9% | 14.7% | 10.2% | 8.3% | 2.4% | 3% | 1.3% | 1.5% |
| Mar 2026 | 31.6% | 26.1% | 14.2% | 9.9% | 9.8% | 2.3% | 3.1% | 1.3% | 1.7% |
| Apr 2026 | 28.9% | 28.3% | 15.8% | 9% | 9.2% | 2.6% | 2.9% | 1.4% | 1.9% |
| May 2026 | 30.4% | 26.3% | 13.7% | 11.1% | 9.2% | 2.7% | 3.1% | 1.5% | 2% |
| Jun 2026 | 31.4% | 24.4% | 17.2% | 9.6% | 8.2% | 2.8% | 3.1% | 1.5% | 1.7% |
| Jul 2026 | 28% | 28.2% | 15.4% | 9% | 9% | 3.1% | 3.4% | 2.1% | 1.8% |
| Aug 2026 | 30.5% | 24.8% | 16.8% | 9.7% | 8% | 2.7% | 3.1% | 2.2% | 2% |
| Sep 2026 | 33.8% | 23.5% | 15.2% | 10.3% | 7.3% | 3% | 2.8% | 2.5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 1.8M | +22% | +3.2 points | |
| 2, held 2nd | 23.5% | 1.3M | +4.5% | -1.3 points | |
| 3, held 3rd | 15.2% | 823K | 0% | -1.6 points | |
| 4, held 4th | 10.3% | 560K | +17.2% | +0.6 points | |
| 5, held 5th | 7.3% | 394K | 0% | -0.7 points | |
| 6, moved from 7th to 6th | 3% | 165K | +22.2% | +0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.8% | 153K | 0% | -0.3 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.5% | 135K | +22.7% | +0.3 points | |
| 9, held 9th | 1.5% | 80.6K | -17% | -0.5 points |
33.8%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.2 points.
23.5%
Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.3 points.
3.
Ninja15.2%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.6 points.
4.
10.3%
Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.6 points.
5.
Kenwood7.3%
Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.
3%
Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
2.8%
Moved from 6th to 7th. 153K estimated branded searches, 0% vs prior month. Share -0.3 points.
8.
2.5%
Held 8th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
9.
Sunbeam1.5%
Held 9th. 80.6K estimated branded searches, -17% vs prior month. Share -0.5 points.
Compare search popularity between Thermomix and its closest rivals
Every comparison with Thermomix
8 comparisons
How has branded search demand for Thermomix changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thermomix worldwide held steady at 1.8M.
- Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide increased from 29.7% to 33.8%.
- Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 33.8% in September 2026 and was lowest at 25.6% in November 2025.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
6 changes
In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 30.5% to 33.8%.
In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.
In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.
In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.
In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.
Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.
How is Thermomix measured?
Brandwave collects information about searches that people make online using Thermomix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thermomix
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Is Thermomix your brand?
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