How popular isPhilips in search?
In September 2026, there were an estimated 970K branded searches for Philips worldwide which is down 6.3% over the last 12 months. Philips holds 13.3% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 4th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thermomix25%
KitchenAid17.5%
Ninja15.6%Philips13.3%
Breville12%
Tefal7.7%
Kenwood5.4%
Russell Hobbs2.1%
Sunbeam1.4%
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Which small kitchen appliance brands compete with Philips?
Share of Search by month for Thermomix, KitchenAid, Ninja, Philips, Breville, Tefal, Kenwood, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | KitchenAid | Ninja | Philips | Breville | Tefal | Kenwood | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 13.6% | 12.8% | 10.1% | 7.2% | 6.9% | 2.6% | 1.6% |
| Nov 2025 | 19.5% | 25.8% | 15% | 10.5% | 11.8% | 8% | 5.9% | 2.2% | 1.3% |
| Dec 2025 | 19.9% | 26.7% | 14.3% | 11.7% | 12% | 6.5% | 5.2% | 2.2% | 1.6% |
| Jan 2026 | 21.1% | 20.9% | 15.8% | 11.9% | 12.1% | 8.2% | 5.5% | 2.5% | 2% |
| Feb 2026 | 24.8% | 19.7% | 14.7% | 12.6% | 10.3% | 7.7% | 6.3% | 2.3% | 1.7% |
| Mar 2026 | 24.3% | 20% | 14.4% | 11.9% | 10.1% | 7.6% | 7.5% | 2.4% | 1.9% |
| Apr 2026 | 21.6% | 21.2% | 15.8% | 12.8% | 11% | 6.7% | 6.9% | 2.2% | 1.9% |
| May 2026 | 22.5% | 19.4% | 14.5% | 13% | 11.5% | 8.2% | 6.8% | 2.3% | 1.9% |
| Jun 2026 | 23% | 17.9% | 16.9% | 13.3% | 11.9% | 7% | 6.1% | 2.3% | 1.7% |
| Jul 2026 | 19.5% | 19.6% | 14.9% | 16% | 13.5% | 6.2% | 6.3% | 2.4% | 1.7% |
| Aug 2026 | 21.7% | 17.7% | 16.6% | 15.2% | 12.2% | 6.9% | 5.7% | 2.2% | 1.7% |
| Sep 2026 | 25% | 17.5% | 15.6% | 13.3% | 12% | 7.7% | 5.4% | 2.1% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25% | 1.8M | +22% | +3.3 points | |
| 2, held 2nd | 17.5% | 1.3M | +4.5% | -0.2 points | |
| 3, held 3rd | 15.6% | 1.1M | 0% | -0.9 points | |
| 4, held 4th | 13.3% | 970K | -7.3% | -1.9 points | |
| 5, held 5th | 12% | 879K | +4.1% | -0.2 points | |
| 6, held 6th | 7.7% | 560K | +17.2% | +0.7 points | |
| 7, held 7th | 5.4% | 394K | 0% | -0.3 points | |
| 8, held 8th | 2.1% | 153K | 0% | -0.1 points | |
| 9, held 9th | 1.4% | 100K | -15.7% | -0.4 points |
25%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.
17.5%
Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.
3.
Ninja15.6%
Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
13.3%
Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.
5.
12%
Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.
6.
7.7%
Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.
7.
Kenwood5.4%
Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.1%
Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Sunbeam1.4%
Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.4 points.
Compare search popularity between Philips and its closest rivals
Every comparison with Philips
89 comparisons
- Fujifilm vs Philips
- Govee vs Philips
- KitchenAid vs Philips
- Ninja vs Philips
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- Philips vs Smeg
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- Philips vs Thermomix
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- Andis vs Philips
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How has branded search demand for Philips changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1M to 970K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among small kitchen appliance brands worldwide peaked at 16% in July 2026 and was lowest at 10.5% in November 2025.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
6 changes
In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.
In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.9% to 7.7%.
In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 15.2% to 13.3%.
In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.
Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.
Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.
Where does Philips compete?
How is Philips measured?
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips oneblade
- philips shaver
Who owns Philips?
Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.
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Is Philips your brand?
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