How popular isPhilips in search?
In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 8.2% estimated Share of Search among desk lamp brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Govee45.4%
Xiaomi45.4%Philips8.2%
BenQ1%
Anglepoise0.07%
Lume Cube0.01%
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Which desk lamp brands compete with Philips?
Share of Search by month for Govee, Xiaomi, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Xiaomi | Philips | BenQ | Anglepoise | Lume Cube |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 50.3% | 7.3% | 1.1% | 0.1% | 0.01% |
| Nov 2025 | 40.6% | 49.7% | 8.5% | 1.1% | 0.1% | 0.01% |
| Dec 2025 | 40.4% | 49.3% | 9.1% | 1.1% | 0.08% | 0.01% |
| Jan 2026 | 46.1% | 46.1% | 6.7% | 1% | 0.09% | <0.01% |
| Feb 2026 | 45.8% | 45.8% | 7.3% | 1% | 0.09% | 0.01% |
| Mar 2026 | 46.5% | 46.5% | 5.9% | 1% | 0.08% | <0.01% |
| Apr 2026 | 50.9% | 41.7% | 6.4% | 0.92% | 0.07% | 0.01% |
| May 2026 | 51% | 41.8% | 6.2% | 0.92% | 0.07% | 0.01% |
| Jun 2026 | 46% | 46% | 6.9% | 1% | 0.06% | <0.01% |
| Jul 2026 | 40.6% | 49.7% | 8.6% | 1.1% | 0.07% | 0.01% |
| Aug 2026 | 45.4% | 45.4% | 8.2% | 1% | 0.07% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.4% | 6.1M | +22.4% | +4.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 45.4% | 6.1M | 0% | -4.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.2% | 1.1M | +4.3% | -0.4 points | |
| 4, held 4th | 1% | 135K | 0% | -0.1 points | |
| 5, held 5th | 0.07% | 9.9K | +22.2% | 0 points | |
| 6, held 6th | 0.01% | 1.9K | +46.2% | 0 points |
1.
Govee45.4%
Moved from 2nd to 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4.8 points.
2.
Xiaomi45.4%
Moved from 1st to 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -4.3 points.
3.
8.2%
Held 3rd. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.4 points.
4.
BenQ1%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.07%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.01%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.
Compare search popularity between Philips and its closest rivals
How has branded search demand for Philips changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among desk lamp brands worldwide increased from 7.3% to 8.2%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among desk lamp brands worldwide peaked at 9.1% in December 2025 and was lowest at 5.9% in March 2026.
How did search popularity change for desk lamp brands worldwide in August 2026?
5 changes
In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%.
In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%.
Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Anglepoise worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for BenQ worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Where does Philips compete?
How is Philips measured?
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips
Who owns Philips?
Philips Sonicare and Philips Avent, owned by the same company, worldwide.
Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.