Brandwave

How popular isPhilips Norelco?

In September 2026, people searched for Philips Norelco by name about 60,500 times worldwide, about the same as the previous year. These searches made up 10.7% of all global hair clipper brand searches, placing Philips Norelco fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hair clipper brands, Philips Norelco appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Philips Norelco is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. BaBylissPROShare of searches 45.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. WahlShare of searches 22.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AndisShare of searches 11%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Philips NorelcoShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. JRLShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+4 more

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Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Norelco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Norelco is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Andis2nd
  3. BaBylissPRO3rd
  4. Philips Norelco4th
  5. Panasonic5th
  6. JRL6th
  7. StyleCraft7th
  8. Remington8th
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Andis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Norelco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hair clipper brands compete with Philips Norelco?

Philips Norelco against hair clipper brands worldwide, by month

Share of searches by month for BaBylissPRO, Wahl, Andis, Philips Norelco, JRL, StyleCraft. The figures are in the table below the chart.

View monthly share of searches table
MonthBaBylissPROWahlAndisPhilips NorelcoJRLStyleCraftBraunPanasonicRemington
Oct 202540.9%21.9%16.4%9.6%6.5%2.3%1.6%0.38%0.38%
Nov 202543.7%21.1%14%10.3%5.8%2.5%1.7%0.4%0.4%
Dec 202546.5%19.9%13.4%10.9%5%2.2%1.5%0.29%0.35%
Jan 202641.5%23.8%13%9.7%6.7%2.9%1.6%0.39%0.39%
Feb 202643.4%22.9%12.1%10.3%7%2.5%1.1%0.41%0.32%
Mar 202643.2%21.8%12.9%10.2%7%3.1%0.91%0.41%0.41%
Apr 202645.3%21.2%12.5%10.7%6%2.6%0.78%0.42%0.42%
May 202645.4%21.7%12.2%10.6%6%2.6%0.63%0.42%0.42%
Jun 202641.7%23.9%12%11.7%6.6%2.3%0.85%0.46%0.46%
Jul 202645.8%21.5%11.1%10.8%6.1%2.6%1.2%0.43%0.43%
Aug 202644.5%21.7%10.7%12.8%5.9%2.6%1.1%0.41%0.41%
Sep 202645.4%22.3%11%10.7%6%2.6%1.2%0.43%0.43%

  1. 1.BaBylissPRO

    45.4%

    Held 1st. 256K estimated branded searches, -0.85% vs prior month. Share +0.9 points.

  2. 2.Wahl

    22.3%

    Held 2nd. 126K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Andis

    11%

    Moved from 4th to 3rd. 61.8K estimated branded searches, -0.48% vs prior month. Share +0.3 points.

  4. 4.Philips Norelco

    10.7%

    Moved from 3rd to 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.JRL

    6%

    Held 5th. 34K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.StyleCraft

    2.6%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Braun

    1.2%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Panasonic

    0.43%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Remington

    0.43%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Philips Norelco and its closest rivals

Every comparison with Philips Norelco

8 comparisons

How has branded search demand for Philips Norelco changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Norelco worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Philips Norelco’s share of searches among hair clipper brands worldwide increased from 9.6% to 10.7%.
  • Across the 12 months ending September 2026, Philips Norelco’s share of searches among hair clipper brands worldwide peaked at 12.8% in August 2026 and was lowest at 9.6% in October 2025.

How did search popularity change for hair clipper brands worldwide in September 2026?

6 changes

  1. In September 2026, BaBylissPRO gained share of searches among hair clipper brands worldwide, from 44.5% to 45.4%.

  2. In September 2026, Wahl gained share of searches among hair clipper brands worldwide, from 21.7% to 22.3%.

  3. In September 2026, Philips Norelco lost share of searches among hair clipper brands worldwide, from 12.8% to 10.7%.

  4. In September 2026, Andis rose from 4th to 3rd among hair clipper brands worldwide.

  5. Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for JRL worldwide fell 17.8% over 12 measured months, from 41.3K to 34K in September 2026.

How are Philips Norelco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Philips Norelco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • philips norelco

How the Brand Demand Index is measured

Who owns Philips Norelco?

Philips Norelco is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips Norelco? To request corrections or removal please contact us via our support page and we will be happy to assist.

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