Brandwave

JRL vs Philips Norelco:Which is more popular?

In September 2026, Philips Norelco had more branded searches than JRL among hair clipper brands worldwide. Philips Norelco had about 60,500 branded searches, while JRL had 34,000. Philips Norelco made up 10.7% of all hair clipper brand searches we track, and JRL accounted for 6%. When we asked ChatGPT and Google AI Overviews about hair clipper brands, Philips Norelco appeared in three of the five answers and JRL in one. Philips Norelco was mentioned before JRL in every answer that named either.

Among hair clipper brands worldwide in September 2026

Who do people search for more?

Philips Norelco, about 78% more searches than JRL

Philips Norelco 60.5K searchesJRL 34K searches

Who does AI mention more?

Philips Norelco, mentioned in 3 of 5 answers, JRL in 1

Philips Norelco in 3 of 5JRL in 1 of 5

Who does AI recommend more?

Philips Norelco, named ahead of JRL in 3 of 3 answers

Philips Norelco first in 3JRL never first

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Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Norelco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. JRL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Norelco was listed before JRL in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Andis2nd
  3. BaBylissPRO3rd
  4. Philips Norelco4th
  5. Panasonic5th
  6. JRL6th
  7. StyleCraft7th
  8. Remington8th
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Andis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Norelco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is JRL or Philips Norelco more popular in search?

This chart shows how often people search Google for JRL and Philips Norelco by name. Each line represents a brand's share of searches for all nine hair clipper brands we track, month by month, from English-language searches worldwide.

JRL and Philips Norelco among hair clipper brands worldwide, by month

Share of searches by month for Philips Norelco, JRL. The figures are in the table below the chart.

View monthly share of searches table
MonthBaBylissPROWahlAndisPhilips NorelcoJRLStyleCraftBraunPanasonicRemington
Oct 202540.9%21.9%16.4%9.6%6.5%2.3%1.6%0.38%0.38%
Nov 202543.7%21.1%14%10.3%5.8%2.5%1.7%0.4%0.4%
Dec 202546.5%19.9%13.4%10.9%5%2.2%1.5%0.29%0.35%
Jan 202641.5%23.8%13%9.7%6.7%2.9%1.6%0.39%0.39%
Feb 202643.4%22.9%12.1%10.3%7%2.5%1.1%0.41%0.32%
Mar 202643.2%21.8%12.9%10.2%7%3.1%0.91%0.41%0.41%
Apr 202645.3%21.2%12.5%10.7%6%2.6%0.78%0.42%0.42%
May 202645.4%21.7%12.2%10.6%6%2.6%0.63%0.42%0.42%
Jun 202641.7%23.9%12%11.7%6.6%2.3%0.85%0.46%0.46%
Jul 202645.8%21.5%11.1%10.8%6.1%2.6%1.2%0.43%0.43%
Aug 202644.5%21.7%10.7%12.8%5.9%2.6%1.1%0.41%0.41%
Sep 202645.4%22.3%11%10.7%6%2.6%1.2%0.43%0.43%

How has the JRL and Philips Norelco comparison changed over the last 12 months?

3 findings
  • Philips Norelco was ahead of JRL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JRL’s share of searches among hair clipper brands worldwide moved from 6.5% to 6%, and its estimated monthly branded searches moved from 41.3K to 34K.
  • Across the 12 months ending September 2026, Philips Norelco’s share of searches among hair clipper brands worldwide moved from 9.6% to 10.7%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for hair clipper brands worldwide in September 2026?

2 changes

  1. In September 2026, Philips Norelco lost share of searches among hair clipper brands worldwide, from 12.8% to 10.7%.

  2. Estimated monthly branded searches for JRL worldwide fell 17.8% over 12 measured months, from 41.3K to 34K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using JRL’s and Philips Norelco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JRL

3 branded search terms

  • hair clipper jrl
  • jrl clippers
  • jrl hair clipper

Philips Norelco

1 branded search term

  • philips norelco

How the Brand Demand Index is measured

Other head-to-heads among hair clipper brands

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