Brandwave

How popular isPhilips Norelco?

In October 2026, people searched for Philips Norelco by name about 82,300 times worldwide, about the same as the previous year. These searches made up 5.6% of all global head shaver brand searches, placing Philips Norelco third out of six brands. When we asked both ChatGPT and Google AI Overviews about head shaver brands, Philips Norelco appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Philips Norelco is the third most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Skull ShaverShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FreebirdShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Philips NorelcoShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RemingtonShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. HeadBladeShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

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Top head shaver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Norelco appeared in all five answers. Philips Norelco is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skull Shaver1st
  2. Philips Norelco2nd
  3. Remington3rd
  4. Freebird4th
  5. Braun5th
  6. HeadBlade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Skull Shaver5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Norelco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freebird2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HeadBlade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about head shaver brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Philips Norelco compared with other head shaver brands worldwide?

Philips Norelco against head shaver brands worldwide, by month

Share of searches by month for Skull Shaver, Freebird, Philips Norelco, Remington, HeadBlade. The figures are in the table below the chart.

View monthly share of searches table
MonthSkull ShaverFreebirdPhilips NorelcoRemingtonHeadBladeBraun
Nov 202559.8%29.6%2.6%4%3.2%0.78%
Dec 202548.7%42.9%2.1%3.2%2.6%0.62%
Jan 202656.4%33.2%2.4%3.6%3.6%0.71%
Feb 202655.1%33.2%3%3.6%4.4%0.67%
Mar 202654.7%33%3.6%3.6%4.4%0.67%
Apr 202653.3%32.7%4.4%4.4%4.4%0.86%
May 202654.7%33.6%3.7%3.7%3.7%0.72%
Jun 202650.7%36.6%4%4%4%0.79%
Jul 202650.2%37%4%4%4%0.79%
Aug 202652.3%32.1%5.3%5.3%4.3%0.84%
Sep 202652.6%31.8%5.2%5.2%4.2%1%
Oct 202655.9%28.1%5.6%5.6%3.7%1.1%

  1. 1.Skull Shaver

    55.9%

    Held 1st. 80.6K estimated branded searches, +20.1% vs prior month. Share +3.2 points.

  2. 2.Freebird

    28.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Philips Norelco

    5.6%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  4. 4.Remington

    5.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.HeadBlade

    3.7%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Braun

    1.1%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Philips Norelco sells other things too, so only its searches that name this product count here, like “philips head shaver”.

Compare popularity between Philips Norelco and its closest rivals

Every comparison with Philips Norelco

11 comparisons

How has branded search demand for Philips Norelco changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Philips Norelco worldwide held steady, from 79.6K to 82.3K.
  • Across the 12 months ending October 2026, Philips Norelco’s share of searches among head shaver brands worldwide increased from 2.6% to 5.6%.
  • Across the 12 months ending October 2026, Philips Norelco’s share of searches among head shaver brands worldwide peaked at 5.6% in October 2026 and was lowest at 2.1% in December 2025.
  • Across the 12 months ending October 2026, Philips Norelco rose from 5th to 3rd among head shaver brands worldwide.

How did search popularity change for head shaver brands worldwide in October 2026?

4 changes

  1. In October 2026, Skull Shaver gained share of searches among head shaver brands worldwide, from 52.6% to 55.9%.

  2. In October 2026, Freebird lost share of searches among head shaver brands worldwide, from 31.8% to 28.1%.

  3. Estimated monthly branded searches for Philips Norelco worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

  4. Estimated monthly branded searches for HeadBlade worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in October 2026.

How are Philips Norelco’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Philips Norelco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • philips head shaver
  • philips norelco
  • philips norelco clippers

How the Brand Demand Index is measured

Who owns Philips Norelco?

Philips Norelco is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips Norelco? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips Norelco compete?

Philips Norelco is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair clipper brands9th of 90.09%Show ranking
Head shaver brands3rd of 65.6%Shown above
Creator with pink hair and a pink jacket

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