Brandwave

How popular isBraun?

In October 2026, people searched for Braun by name about 287,000 times worldwide, a 14.6% decrease from the previous year. These searches made up 1.1% of all global head shaver brand searches, placing Braun sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about head shaver brands, Braun appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Braun is the sixth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. Skull ShaverShare of searches 55.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FreebirdShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Philips NorelcoShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RemingtonShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BraunShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top head shaver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Braun is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skull Shaver1st
  2. Philips Norelco2nd
  3. Remington3rd
  4. Freebird4th
  5. Braun5th
  6. HeadBlade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Skull Shaver5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Norelco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freebird2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HeadBlade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about head shaver brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Braun compared with other head shaver brands worldwide?

Braun against head shaver brands worldwide, by month

Share of searches by month for Skull Shaver, Freebird, Philips Norelco, Remington, HeadBlade, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthSkull ShaverFreebirdPhilips NorelcoRemingtonHeadBladeBraun
Nov 202559.8%29.6%2.6%4%3.2%0.78%
Dec 202548.7%42.9%2.1%3.2%2.6%0.62%
Jan 202656.4%33.2%2.4%3.6%3.6%0.71%
Feb 202655.1%33.2%3%3.6%4.4%0.67%
Mar 202654.7%33%3.6%3.6%4.4%0.67%
Apr 202653.3%32.7%4.4%4.4%4.4%0.86%
May 202654.7%33.6%3.7%3.7%3.7%0.72%
Jun 202650.7%36.6%4%4%4%0.79%
Jul 202650.2%37%4%4%4%0.79%
Aug 202652.3%32.1%5.3%5.3%4.3%0.84%
Sep 202652.6%31.8%5.2%5.2%4.2%1%
Oct 202655.9%28.1%5.6%5.6%3.7%1.1%

  1. 1.Skull Shaver

    55.9%

    Held 1st. 80.6K estimated branded searches, +20.1% vs prior month. Share +3.2 points.

  2. 2.Freebird

    28.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Philips Norelco

    5.6%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  4. 4.Remington

    5.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.HeadBlade

    3.7%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Braun

    1.1%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Philips Norelco sells other things too, so only its searches that name this product count here, like “philips head shaver”.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

42 comparisons

How has branded search demand for Braun changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Braun worldwide fell from 336K to 287K.
  • Across the 12 months ending October 2026, Braun’s share of searches among head shaver brands worldwide held steady, from 0.78% to 1.1%.

How did search popularity change for head shaver brands worldwide in October 2026?

4 changes

  1. In October 2026, Skull Shaver gained share of searches among head shaver brands worldwide, from 52.6% to 55.9%.

  2. In October 2026, Freebird lost share of searches among head shaver brands worldwide, from 31.8% to 28.1%.

  3. Estimated monthly branded searches for Philips Norelco worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

  4. Estimated monthly branded searches for HeadBlade worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in October 2026.

How are Braun’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • braun beard trimmer
  • braun body groomer
  • braun body trimmer
  • braun coffee
  • braun coffee maker
  • braun drip coffee maker
  • braun ear thermometer
  • braun electric shaver
  • braun epilator
  • braun hair clipper
  • braun hand blender
  • braun hand mixer
  • braun head shaver
  • braun immersion blender
  • braun ipl
  • braun shaver
  • braun silk expert
  • braun stick blender
  • braun thermometer
  • shaver braun

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, DayQuil, Fairy, Gillette, Gillette Venus, Head & Shoulders, Metamucil, NyQuil, Old Spice, Oral-B, Pampers, Pantene, Secret and Tide, owned by the same company, worldwide.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked by how often people search for it in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair removal brands5th of 813.7%Show ranking
Coffee maker brands7th of 102.5%Show ranking
Hair clipper brands6th of 91.8%Show ranking
Electric shaver brands3rd of 617.8%Show ranking
Head shaver brands6th of 61.1%Shown above
Shaver and razor brands4th of 54.7%Show ranking
Epilator brands2nd of 538.9%Show ranking
Hand blender brands2nd of 920.1%Show ranking
Thermometer brands1st of 557.5%Show ranking
Body trimmer brands2nd of 69.5%Show ranking
Beard trimmer brands3rd of 415.6%Show ranking
Hand mixer brands6th of 62.7%Show ranking
Creator with pink hair and a pink jacket

Is Braun your brand?

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