How popular isBraun in search?

In August 2026, there were an estimated 201K branded searches for Braun worldwide which is up 8.7% over the last 11 months. Braun holds 14.4% estimated Share of Search among epilator brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which epilator brands compete with Braun?

Braun against epilator brands worldwide, by month

Month	Philips	Braun	Panasonic	Remington	Silk'n
Oct 2025	74.1%	12.7%	11.3%	0.86%	1%
Nov 2025	72.7%	17.3%	7.7%	0.74%	1.5%
Dec 2025	75%	16.4%	6%	0.83%	1.8%
Jan 2026	75.5%	14.1%	7.6%	0.88%	1.9%
Feb 2026	77.4%	13.2%	7.2%	0.81%	1.4%
Mar 2026	76.5%	13.9%	7.2%	0.87%	1.4%
Apr 2026	77.5%	14.3%	6.1%	0.89%	1.2%
May 2026	77%	14.6%	6.3%	0.91%	1.3%
Jun 2026	75.9%	16%	6.2%	0.9%	1%
Jul 2026	78.1%	14.8%	5.5%	0.8%	0.89%
Aug 2026	78.6%	14.4%	5.3%	0.9%	0.86%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Philips	78.6%	1.1M	+4.3%	+0.5 points
2, held 2nd	Braun Procter & Gamble	14.4%	201K	+0.76%	-0.4 points
3, held 3rd	Panasonic	5.3%	74K	0%	-0.2 points
4, moved from 5th to 4th	Remington	0.9%	12.6K	+17.3%	+0.1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Silk'n	0.86%	12.1K	0%	0 pointsmoved from 4th to 5th

1.Philips
78.6%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.5 points.
2.Braun
14.4%
Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -0.4 points.
3.Panasonic
5.3%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Remington
0.9%
Moved from 5th to 4th. 12.6K estimated branded searches, +17.3% vs prior month. Share +0.1 points.
5.Silk'n
0.86%
Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Braun and its closest rivals

How has branded search demand for Braun changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Braun worldwide rose from 185K to 201K.
Across the 11 months ending August 2026, Braun’s estimated Share of Search among epilator brands worldwide increased from 12.7% to 14.4%.
Across the 11 months ending August 2026, Braun’s estimated Share of Search among epilator brands worldwide peaked at 17.3% in November 2025 and was lowest at 12.7% in October 2025.

How did search popularity change for epilator brands worldwide in August 2026?

4 changes

In August 2026, Philips gained estimated Share of Search among epilator brands worldwide, from 78.1% to 78.6%.
Panasonic’s estimated Share of Search among epilator brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.3% in August 2026.
In August 2026, Remington rose from 5th to 4th among epilator brands worldwide.
In August 2026, Silk'n fell from 4th to 5th among epilator brands worldwide.

Where does Braun compete?

Braun is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Electric shaver brands	2nd of 5	13.3%	Show ranking
Beard trimmer brands	2nd of 5	13.3%	Show ranking
Hair clipper brands	2nd of 5	13.4%	Show ranking
Epilator brands	2nd of 5	14.4%	Shown above
Baby thermometers	2nd of 6	24.7%	Show ranking

How is Braun measured?

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms