How popular isGillette Venus?
In September 2026, people searched for Gillette Venus by name about 135,000 times worldwide, about the same as the previous year. These searches made up 15.6% of all global hair removal brand searches, placing Gillette Venus third out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair removal brands, Gillette Venus appeared in two of the five answers and was the joint most recommended of the eight.
Gillette Venus is the third most searched of 8 competitors and the joint most recommended in AI answers.
Philips LumeaShare of searches 23.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
VeetShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Gillette VenusShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
NairShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BraunShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gillette Venus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gillette Venus is the joint most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gillette Venus1st
- Braun1st
- Nair3rd
- Veet4th
Ulike5th- Philips Lumea6th
- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gillette Venus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ulike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Lumea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy?”
Asked ChatGPT
“What are the best hair removal brands?”
Asked ChatGPT
“What's the best hair removal brand for at-home hair removal?”
Searched Google, AI Overview
“hair removal cream”
- 1Veet
- 1
Searched Google, AI Overview
“permanent hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hair removal brands compete with Gillette Venus?
Share of searches by month for Philips Lumea, Veet, Gillette Venus, Nair, Braun, Ulike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Lumea | Veet | Gillette Venus | Nair | Braun | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 19.9% | 16.2% | 16.2% | 11.9% | 8.9% | 1.2% | 1.5% |
| Nov 2025 | 34.3% | 15.4% | 12.6% | 12.6% | 14.8% | 8.4% | 0.76% | 1.1% |
| Dec 2025 | 31.1% | 17% | 13.9% | 13.9% | 14.2% | 7.6% | 0.84% | 1.3% |
| Jan 2026 | 31.3% | 17.2% | 14.1% | 17.2% | 10.4% | 7.7% | 0.84% | 1.3% |
| Feb 2026 | 26.6% | 17.8% | 14.6% | 21.7% | 9.4% | 8% | 0.87% | 1.1% |
| Mar 2026 | 25.5% | 20.8% | 14% | 17.1% | 11.1% | 9.4% | 0.84% | 1.3% |
| Apr 2026 | 25.5% | 20.8% | 14% | 17.1% | 12.6% | 7.7% | 1% | 1.3% |
| May 2026 | 28.7% | 19.2% | 12.9% | 15.8% | 12.4% | 8.6% | 0.95% | 1.4% |
| Jun 2026 | 28.3% | 18.9% | 12.7% | 15.5% | 13.9% | 8.5% | 0.93% | 1.4% |
| Jul 2026 | 23.8% | 19.5% | 16% | 16% | 13.8% | 8.8% | 0.96% | 1.2% |
| Aug 2026 | 23.9% | 19.5% | 16% | 16% | 13.6% | 8.8% | 0.96% | 1.2% |
| Sep 2026 | 23.3% | 19.1% | 15.6% | 15.6% | 14.9% | 8.6% | 1.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.3% | 201K | -18.3% | -0.6 points | |
| 2, held 2nd | 19.1% | 165K | -17.9% | -0.4 points | |
| 3, held 3rd | 15.6% | 135K | -18.2% | -0.4 points | |
| 4, held 4th | 15.6% | 135K | -18.2% | -0.4 points | |
| 5, held 5th | 14.9% | 129K | -7.9% | +1.3 points | |
| 6, held 6th | 8.6% | 74K | -18.2% | -0.2 points | |
| 7, moved from 8th to 7th | 1.4% | 12.1K | +22.2% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 12.1K | 0% | +0.2 pointsmoved from 7th to 8th |
23.3%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
2.
Veet19.1%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.4 points.
15.6%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
4.
Nair15.6%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Braun14.9%
Held 5th. 129K estimated branded searches, -7.9% vs prior month. Share +1.3 points.
6.
Ulike8.6%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
7.Emjoi
1.4%
Moved from 8th to 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
1.4%
Moved from 7th to 8th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Gillette Venus and its closest rivals
Every comparison with Gillette Venus
7 comparisons
How has branded search demand for Gillette Venus changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gillette Venus worldwide held steady at 135K.
- Across the 12 months ending September 2026, Gillette Venus’ share of searches among hair removal brands worldwide decreased from 16.2% to 15.6%.
- Across the 12 months ending September 2026, Gillette Venus’ share of searches among hair removal brands worldwide peaked at 16.2% in October 2025 and was lowest at 12.6% in November 2025.
How did search popularity change for hair removal brands worldwide in September 2026?
4 changes
In September 2026, Braun gained share of searches among hair removal brands worldwide, from 13.6% to 14.9%.
In September 2026, Philips Lumea lost share of searches among hair removal brands worldwide, from 23.9% to 23.3%.
In September 2026, Emjoi rose from 8th to 7th among hair removal brands worldwide.
In September 2026, SmoothSkin fell from 7th to 8th among hair removal brands worldwide.
How are Gillette Venus’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Gillette Venus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gillette venus
Who owns Gillette Venus?
Gillette Venus is owned by 
Procter & Gamble. Brandwave also tracks 
Native, Braun, DayQuil, Fairy, Gillette, 
Head & Shoulders, NyQuil, 
Old Spice, 
Oral-B, 
Pampers, 
Pantene, 
Secret and 
Tide, owned by the same company, worldwide.
Do you work for Gillette Venus? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Gillette Venus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.