How popular isBraun?
In September 2026, people searched for Braun by name about 228,000 times worldwide, a 10.6% increase from the previous year. These searches made up 14.9% of all global hair removal brand searches, placing Braun fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair removal brands, Braun appeared in three of the five answers and was the joint most recommended of the eight.
Braun is the fifth most searched of 8 competitors and the joint most recommended in AI answers.
Philips LumeaShare of searches 23.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
VeetShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Gillette VenusShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
NairShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BraunShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Follow Braun and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Braun is the joint most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gillette Venus1st
- Braun1st
- Nair3rd
- Veet4th
Ulike5th- Philips Lumea6th
- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gillette Venus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ulike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Lumea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy?”
Asked ChatGPT
“What are the best hair removal brands?”
Asked ChatGPT
“What's the best hair removal brand for at-home hair removal?”
Searched Google, AI Overview
“hair removal cream”
- 1Veet
- 1
Searched Google, AI Overview
“permanent hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hair removal brands compete with Braun?
Share of searches by month for Philips Lumea, Veet, Gillette Venus, Nair, Braun, Ulike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Lumea | Veet | Gillette Venus | Nair | Braun | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 19.9% | 16.2% | 16.2% | 11.9% | 8.9% | 1.2% | 1.5% |
| Nov 2025 | 34.3% | 15.4% | 12.6% | 12.6% | 14.8% | 8.4% | 0.76% | 1.1% |
| Dec 2025 | 31.1% | 17% | 13.9% | 13.9% | 14.2% | 7.6% | 0.84% | 1.3% |
| Jan 2026 | 31.3% | 17.2% | 14.1% | 17.2% | 10.4% | 7.7% | 0.84% | 1.3% |
| Feb 2026 | 26.6% | 17.8% | 14.6% | 21.7% | 9.4% | 8% | 0.87% | 1.1% |
| Mar 2026 | 25.5% | 20.8% | 14% | 17.1% | 11.1% | 9.4% | 0.84% | 1.3% |
| Apr 2026 | 25.5% | 20.8% | 14% | 17.1% | 12.6% | 7.7% | 1% | 1.3% |
| May 2026 | 28.7% | 19.2% | 12.9% | 15.8% | 12.4% | 8.6% | 0.95% | 1.4% |
| Jun 2026 | 28.3% | 18.9% | 12.7% | 15.5% | 13.9% | 8.5% | 0.93% | 1.4% |
| Jul 2026 | 23.8% | 19.5% | 16% | 16% | 13.8% | 8.8% | 0.96% | 1.2% |
| Aug 2026 | 23.9% | 19.5% | 16% | 16% | 13.6% | 8.8% | 0.96% | 1.2% |
| Sep 2026 | 23.3% | 19.1% | 15.6% | 15.6% | 14.9% | 8.6% | 1.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.3% | 201K | -18.3% | -0.6 points | |
| 2, held 2nd | 19.1% | 165K | -17.9% | -0.4 points | |
| 3, held 3rd | 15.6% | 135K | -18.2% | -0.4 points | |
| 4, held 4th | 15.6% | 135K | -18.2% | -0.4 points | |
| 5, held 5th | 14.9% | 129K | -7.9% | +1.3 points | |
| 6, held 6th | 8.6% | 74K | -18.2% | -0.2 points | |
| 7, moved from 8th to 7th | 1.4% | 12.1K | +22.2% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 12.1K | 0% | +0.2 pointsmoved from 7th to 8th |
23.3%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
2.
Veet19.1%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.4 points.
15.6%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
4.
Nair15.6%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Braun14.9%
Held 5th. 129K estimated branded searches, -7.9% vs prior month. Share +1.3 points.
6.
Ulike8.6%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
7.Emjoi
1.4%
Moved from 8th to 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
1.4%
Moved from 7th to 8th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Braun and its closest rivals
Every comparison with Braun
40 comparisons
- Braun vs Gillette Venus
- Braun vs Nair
- Braun vs Philips Lumea
- Braun vs Veet
- Braun vs Ulike
- Braun vs Skull Shaver
- Beurer vs Braun
- Braun vs Omron
- Braun vs Vicks
- Braun vs Emjoi
- Braun vs Kenwood
- Braun vs KitchenAid
- Braun vs SmoothSkin
- Braun vs Vitamix
- Braun vs Dualit
- Andis vs Braun
- BaBylissPRO vs Braun
- Braun vs JRL
- Braun vs Philips Norelco
- Braun vs StyleCraft
- Braun vs Gillette
- Braun vs Manscaped
- Braun vs Panasonic
- Braun vs Philips
- Braun vs Schick
- Braun vs Silk'n
- Braun vs Kinsa
- Bosch vs Braun
- Braun vs Remington
- Braun vs Breville
- Braun vs Cuisinart
- Braun vs Hamilton Beach
- Braun vs Jura
- Braun vs Moccamaster
- Braun vs Nespresso
- Braun vs Ninja
- Braun vs OXO
- Braun vs Smeg
- Braun vs Miele
- Braun vs Wahl
How has branded search demand for Braun changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Braun worldwide rose from 206K to 228K.
- Across the 12 months ending September 2026, Braun’s share of searches among hair removal brands worldwide increased from 11.9% to 14.9%.
- Across the 12 months ending September 2026, Braun’s share of searches among hair removal brands worldwide peaked at 14.9% in September 2026 and was lowest at 9.4% in February 2026.
How did search popularity change for hair removal brands worldwide in September 2026?
4 changes
In September 2026, Braun gained share of searches among hair removal brands worldwide, from 13.6% to 14.9%.
In September 2026, Philips Lumea lost share of searches among hair removal brands worldwide, from 23.9% to 23.3%.
In September 2026, Emjoi rose from 8th to 7th among hair removal brands worldwide.
In September 2026, SmoothSkin fell from 7th to 8th among hair removal brands worldwide.
How are Braun’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- braun coffee
- braun ear thermometer
- braun electric shaver
- braun epilator
- braun hand blender
- braun hand mixer
- braun ipl
- braun shaver
- braun silk expert
- braun stick blender
- braun thermometer
- shaver braun
Who owns Braun?
Braun is owned by 
Procter & Gamble. Brandwave also tracks 
Native, DayQuil, Fairy, 
Gillette, Gillette Venus, 
Head & Shoulders, NyQuil, 
Old Spice, 
Oral-B, 
Pampers, 
Pantene, 
Secret and 
Tide, owned by the same company, worldwide.
Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Braun compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 9th of 10 | 0.02% | Show ranking |
| Stick blender brands | 7th of 7 | 0.37% | Show ranking |
| Hand mixer brands | 6th of 6 | 0.05% | Show ranking |
| Hand blender brands | 5th of 7 | 0.59% | Show ranking |
| Body trimmer brands | 5th of 6 | 0.33% | Show ranking |
| Shaver and razor brands | 5th of 7 | 0.39% | Show ranking |
| Thermometer brands | 4th of 5 | 2.2% | Show ranking |
| Epilator brands | 4th of 5 | 0.57% | Show ranking |
| Electric shaver brands | 4th of 5 | 3.9% | Show ranking |
| Hair removal brands | 5th of 8 | 14.9% | Shown above |
| Hair clipper brands | 7th of 9 | 1.2% | Show ranking |
| Ear thermometer brands | 3rd of 3 | 3.4% | Show ranking |
| Beard trimmer brands | 2nd of 4 | 23.6% | Show ranking |
Is Braun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.