How popular isBraun in search?

In September 2026, there were an estimated 41.8K branded searches for Braun worldwide which is down 7.3% over the last 12 months. Braun holds 2.8% estimated Share of Search among thermometer brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which thermometer brands compete with Braun?

Braun against thermometer brands worldwide, by month

Month	Vicks	Omron	Beurer	Braun
Oct 2025	79%	13.6%	4.9%	2.4%
Nov 2025	74.9%	14.8%	6.5%	3.8%
Dec 2025	78.1%	12.9%	5.7%	3.2%
Jan 2026	78.7%	13.1%	5.8%	2.4%
Feb 2026	76.4%	15.7%	5.7%	2.2%
Mar 2026	75.7%	17%	5%	2.3%
Apr 2026	71.7%	19.8%	5.9%	2.6%
May 2026	73.9%	17.2%	6.2%	2.7%
Jun 2026	74.2%	16.9%	6.1%	2.7%
Jul 2026	73.8%	16.8%	6.1%	3.3%
Aug 2026	75.1%	16%	5.7%	3.2%
Sep 2026	78.8%	13.6%	4.9%	2.8%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Vicks	78.8%	1.2M	+23.3%	+3.7 points
2, held 2nd	Omron	13.6%	205K	0%	-2.4 points
3, held 3rd	Beurer	4.9%	74K	0%	-0.9 points
4, held 4th	Braun Procter & Gamble	2.8%	41.8K	0%	-0.5 points

1.Vicks
78.8%
Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.7 points.
2.Omron
13.6%
Held 2nd. 205K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.Beurer
4.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.Braun
2.8%
Held 4th. 41.8K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between Braun and its closest rivals

How has branded search demand for Braun changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Braun worldwide fell from 45.1K to 41.8K.
Across the 12 months ending September 2026, Braun’s estimated Share of Search among thermometer brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.2% in February 2026.

How did search popularity change for thermometer brands worldwide in September 2026?

3 changes

In September 2026, Vicks gained estimated Share of Search among thermometer brands worldwide, from 75.1% to 78.8%.
In September 2026, Omron lost estimated Share of Search among thermometer brands worldwide, from 16% to 13.6%.
In September 2026, Beurer lost estimated Share of Search among thermometer brands worldwide, from 5.7% to 4.9%.

Where does Braun compete?

Braun is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Coffee maker brands	8th of 8	0.68%	Show ranking
Hand Mixer brands	5th of 5	1.2%	Show ranking
Stick Blender brands	6th of 6	1.2%	Show ranking
Shaver and razor brands	6th of 7	1.4%	Show ranking
Hand Blender brands	6th of 7	1.4%	Show ranking
Body Trimmer brands	5th of 5	1.8%	Show ranking
Baby thermometers	5th of 6	1.8%	Show ranking
Beard trimmer brands	4th of 5	1.9%	Show ranking
Epilator brands	3rd of 5	2%	Show ranking
Hair clipper brands	5th of 8	2.8%	Show ranking
Thermometer brands	4th of 4	2.8%	Shown above
Electric shaver brands	4th of 5	3.5%	Show ranking
Ear Thermometer brands	3rd of 3	13%	Show ranking

How is Braun measured?

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms