Brandwave

How popular isOral-B in search?

In August 2026, there were an estimated 760K branded searches for Oral-B worldwide which is down 9.8% over the last 11 months. Oral-B holds 57.6% estimated Share of Search among electric toothbrush brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oral-B57.6%
  2. Philips Sonicare33.8%
  3. SURI6%
  4. Quip1.9%
  5. Bitvae0.73%
Oral-B website (opens in a new tab)

Follow Oral-B and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which electric toothbrush brands compete with Oral-B?

Oral-B against electric toothbrush brands worldwide, by month

Share of Search by month for Oral-B, Philips Sonicare, SURI. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BPhilips SonicareSURIQuipBitvae
Oct 202559.8%32.5%4.6%1.7%1.4%
Nov 202560.5%32.2%5%1.5%0.73%
Dec 202557.8%34.9%5.4%1.6%0.31%
Jan 202659.3%33.8%4.6%2%0.37%
Feb 202659%32.7%5.5%2.5%0.36%
Mar 202656.5%35.8%5.3%1.9%0.56%
Apr 202657.3%33.4%6.7%2.1%0.42%
May 202658.7%31.9%6.8%2.1%0.43%
Jun 202658.6%32%6.6%2%0.81%
Jul 202657.9%33%6.6%2.1%0.41%
Aug 202657.6%33.8%6%1.9%0.73%
Sep 2026—————

  1. 1.Oral-B

    57.6%

    held 1st · 760K estimated branded searches · +7.8% vs prior month · -0.3 points

  2. 2.Philips Sonicare

    33.8%

    held 2nd · 447K estimated branded searches · +11.2% vs prior month · +0.9 points

  3. 3.SURI

    6%

    held 3rd · 79.7K estimated branded searches · -1.5% vs prior month · -0.6 points

  4. 4.Quip

    1.9%

    held 4th · 24.7K estimated branded searches · -4.7% vs prior month · -0.3 points

  5. 5.Bitvae

    0.73%

    held 5th · 9.6K estimated branded searches · +91.8% vs prior month · +0.3 points

Compare search popularity between Oral-B and its closest rivals

How has branded search demand for Oral-B changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oral-B worldwide fell from 842K to 760K.
  • Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide decreased from 59.8% to 57.6%.
  • Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide peaked at 60.5% in November 2025 and was lowest at 56.5% in March 2026.

How did search popularity change for electric toothbrush brands worldwide in August 2026?

  1. In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.

  2. In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.

  3. Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.

  4. Estimated monthly branded searches for Bitvae worldwide fell 51.6% over 11 measured months, from 19.8K to 9.6K in August 2026.

How is Oral-B measured?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • oral b
  • oral b electric toothbrush
  • oral b toothbrush
  • oral-b
  • oralb
  • oralb com

How the Brand Demand Index is measured

Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native and Braun, owned by the same company, worldwide.

Do you work for Oral-B? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Oral-B your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record