How popular isOral-B in search?
In September 2026, there were an estimated 760K branded searches for Oral-B worldwide which is down 9.7% over the last 12 months. Oral-B holds 49.7% estimated Share of Search among brush heads brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oral-B49.7%
Waterpik27.9%
Philips Sonicare22.4%
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Which brush heads brands compete with Oral-B?
Share of Search by month for Oral-B, Waterpik, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Waterpik | Philips Sonicare |
|---|---|---|---|
| Oct 2025 | 52.2% | 30.7% | 17.1% |
| Nov 2025 | 55.7% | 24.6% | 19.7% |
| Dec 2025 | 51.3% | 28.1% | 20.6% |
| Jan 2026 | 54.1% | 28.2% | 17.7% |
| Feb 2026 | 50.9% | 32.4% | 16.7% |
| Mar 2026 | 49.1% | 31.3% | 19.7% |
| Apr 2026 | 50.9% | 32.4% | 16.7% |
| May 2026 | 51.6% | 31.5% | 16.9% |
| Jun 2026 | 50.9% | 32.4% | 16.7% |
| Jul 2026 | 50.9% | 32.4% | 16.7% |
| Aug 2026 | 51.2% | 30% | 18.8% |
| Sep 2026 | 49.7% | 27.9% | 22.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 669K | 0% | -1.5 points | |
| 2, held 2nd | 27.9% | 375K | -4.2% | -2.1 points | |
| 3, held 3rd | 22.4% | 301K | +22.4% | +3.6 points |
Compare search popularity between Oral-B and its closest rivals
Every comparison with Oral-B
21 comparisons
- Oral-B vs Panasonic
- Colgate vs Oral-B
- Oral-B vs Sensodyne
- Listerine vs Oral-B
- Burwood vs Oral-B
- Oral-B vs Philips Sonicare
- Oral-B vs Waterpik
- Oral-B vs Philips
- Oral-B vs TheraBreath
- Hismile vs Oral-B
- Corsodyl vs Oral-B
- Oral-B vs SURI
- Crest vs Oral-B
- Arm and Hammer vs Oral-B
- Macleans vs Oral-B
- Oral-B vs Quip
- Oral-B vs Smile Direct Club
- Oral-B vs Snow
- Bitvae vs Oral-B
- Nicefeel vs Oral-B
- Brushmo vs Oral-B
How has branded search demand for Oral-B changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oral-B worldwide fell from 842K to 760K.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide decreased from 52.2% to 49.7%.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide peaked at 55.7% in November 2025 and was lowest at 49.1% in March 2026.
How did search popularity change for brush heads brands worldwide in September 2026?
3 changes
In September 2026, Philips Sonicare gained estimated Share of Search among brush heads brands worldwide, from 18.8% to 22.4%.
In September 2026, Waterpik lost estimated Share of Search among brush heads brands worldwide, from 30% to 27.9%.
In September 2026, Oral-B lost estimated Share of Search among brush heads brands worldwide, from 51.2% to 49.7%.
Where does Oral-B compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oral care brands | 3rd of 8 | 19.2% | Show ranking |
| Toothpaste brands | 3rd of 5 | 27.8% | Show ranking |
| Water flosser brands | 2nd of 5 | 34.4% | Show ranking |
| Mouthwash brands | 2nd of 5 | 30.9% | Show ranking |
| Toothbrush head brands | 1st of 5 | 36% | Show ranking |
| Tooth whitening products | 2nd of 6 | 40.9% | Show ranking |
| Teeth whitening strip brands | 2nd of 5 | 41.5% | Show ranking |
| Electric toothbrush brands | 1st of 5 | 54.4% | Show ranking |
| Brush heads brands | 1st of 3 | 49.7% | Shown above |
How is Oral-B measured?
Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- oral b
- oral b electric toothbrush
- oral b toothbrush
- oral-b
- oralb
Who owns Oral-B?
Oral-B is owned by 
Procter & Gamble. Brandwave also tracks 
Native, 
Gillette, 
Head & Shoulders, 
Old Spice, 
Pampers, 
Pantene and 
Tide, owned by the same company, worldwide.
Do you work for Oral-B? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oral-B your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.